Bye-bye IVT: MoPub quality control shows initial success

Monday, October 07, 2019 | by: Samantha Solmonson

In January of this year, we launched exciting new integrations with leading MRC-accredited invalid traffic (IVT) management solutions from DoubleVerify and Pixalate, and in May, further bolstered our quality control processes with pre-bid IVT detection. Based on DoubleVerify analysis, we observed significant results that help demonstrate the successful effects of these efforts. read more

How to monetize your game: monetization models for mobile game publishers to consider

Thursday, October 03, 2019 | by: Sara Penchina

As app discovery becomes more competitive and more publishers turn to paid user acquisition, the value of ad monetization increases. So how can gaming app developers best approach monetization for these popular apps, and what should drive their monetization strategy? Here are key monetization models to consider when it comes to generating revenue from your game, covering both advertising and paid options in-app. read more

Criteo sees success and scale with native ads

Thursday, September 26, 2019 | by: Sara Penchina

Criteo, the advertising platform for the open internet, partnered with MoPub to bring native ad formats to their advertisers via mobile in-app RTB. After launching this engaging ad format on MoPub ... read more

Three strategies for publishers to succeed with app monetization

Tuesday, September 24, 2019 | by: Ben Kaplan

Publishers can best chart a course for a successful app monetization strategy when they evaluate data at its most granular levels, deliver the best consumer experiences, and leverage platform diversification for more effective audience acquisition. read more

Understand the health of your ad business at a glance with MoPub’s publisher UI dashboard

Tuesday, September 17, 2019 | by: Calvin Yeung

We’re excited to announce the beta of the completely revamped MoPub publisher UI dashboard, available to all of our publishers beginning today, designed to save you time. read more

Exciting updates to ad sizes and workflow on MoPub

Monday, September 16, 2019 | by: Samantha Solmonson & Calvin Yeung

We’ve recently simplified ad format setup in the MoPub publisher UI and launched the OpenRTB format array extension, providing DSPs with the flexibility to access a wider variety of sizes for banner, medium rectangle, and fullscreen ads on MoPub Marketplace. We’ve heard feedback from our demand partners that their clients support these incremental sizes; by enabling these sizes on MoPub, we expect to better meet these needs, seeking to drive additional scale and impact for our publishers. read more

In high demand: Dissecting today’s DSP landscape and up-leveling your ad inventory

Tuesday, September 10, 2019 | by: Franklin Ramirez and Sara Penchina

If you’re curious to learn more about the state of the DSP landscape today, what the primary types of DSPs are and how they’re differentiated, and what you can do to make your ad inventory more attractive to them, read on for a crash course on the current DSP landscape for the mobile app world. read more

How to get ahead with header bidding

Monday, August 05, 2019 | by: Sara Penchina

At MoPub — and across the adtech industry — there’s constant talk about header bidding and mobile in-app bidding. Not quite up to speed on this topic, or unsure what you need to know? Read on for an overview of how header bidding developed, its transition into the mobile app space, and why it’s valuable today for both publishers and advertisers. read more

Mobile marketer best practices: Programmatic expectations

Wednesday, July 24, 2019 | by: Michael Borgmann

Mobile programmatic is an investment. As a mobile app marketer, programmatic buying can offer huge benefits — but only if you’re prepared to commit time and resources to your efforts. Though not always immediate, in-app programmatic (and behavioral targeting in general) are long term investments for an organization that, if nurtured, will become a vital part of any marketing stack to drive bottomline revenue growth. Don't miss these tips. read more

Test results are in: the promise of mobile app bidding has become a reality

Wednesday, July 24, 2019 | by: Jayme Farrell-Ranker

Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. read more

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