MoPub Blog / Best Practices

Partner Spotlight: 5 questions for comScore's Mike Shaw

Wednesday, January 25, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

Partner Spotlight: Match Group's James Peng

Tuesday, November 29, 2016 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

Buyers: For Holiday Success, Be Sure to Diversify

Monday, November 28, 2016 | by: Kira Roytburg

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest on... read more

Ad Monetization & In-App Purchase: Two Worlds Converge

Wednesday, November 09, 2016 | by: Natalie Breitbach

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam... read more

MoPub at Programmatic I/O: Native Ads Best Practices

Thursday, November 03, 2016 | by: Natalie Breitbach

MoPub’s Director of Professional Services, Casie Attardi , took the stage at AdExchanger’s Programmatic I/O conference in New York City on October 26, 2016 to share best practi... read more

Publisher Tips for Maximum Monetization in Q4

Thursday, September 29, 2016 | by: Vincent Pagnard-Jourdan

The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile program... read more

Mobile Programmatic: A Marketer’s Guide

Wednesday, August 24, 2016 | by: Elizabeth Gilmore

For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we... read more

Choosing the right ad formats for your app

Tuesday, August 09, 2016 | by: Elena Elfimova

Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement... read more

Rewarded video: Three tips for success

Monday, July 25, 2016 | by: Elain Szu

What should publishers know to maximize rewarded video success? Last week, MoPub hosted a session on rewarded video at Casual Connect featuring MoPub product exper... read more

Three important questions about ad network mediation for publishers

Tuesday, May 24, 2016 | by: Elena Elfimova

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to... read more

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