The next step in preserving supply quality: app-ads.txt

Thursday, March 14, 2019 | by: Samantha Solmonson

The original ads.txt specification (“ads” stands for “Authorized Digital Sellers”) was developed by the IAB Tech Lab in the spring of 2017 to counter this type of fraud, and also to help publishers reign in the unauthorized reselling of their inventory, a practice that has become particularly rampant in the desktop/web environment. Learn how this applies to the in-app environment. read more

Partner Spotlight: Remerge defines quality

Wednesday, March 13, 2019 | by: Eirini Polydora

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we discuss the concept of "quality" with Aoife Cassidy, Director of Partnerships at Remerge. read more

Partner Spotlight: Diving into quality with DoubleVerify

Tuesday, February 19, 2019 | by: Elizabeth Gilmore

In this edition of our Partner Spotlight series, we interview Roy Rosenfeld, VP of Product and head of the Fraud Lab at DoubleVerify. We're focusing on quality, and Roy shares what "quality" means in the mobile app world, as well as market misconceptions. read more

MoPub Analytics: Fast, intuitive, and visual access to your data

Wednesday, February 06, 2019 | by: Michal Jacobsberg-Reiss

Today we’re excited to announce that we’re launching a new analytics solution: MoPub Analytics. It’s fast, offers a wide range of visualizations, and is built with an intuitive user experience in mind. This new solution provides our clients with a number of new capabilities beyond what they've had access to in the past, while at the same time ensuring that they can continue running their core reporting use cases. read more

Eight New Year’s resolutions for DSP success

Tuesday, January 22, 2019 | by: Tarika Soni

DSPs, are you ready to maximize your mobile programmatic ad buys in 2019? It's not too late to make your resolutions: from understanding the (hyper)casual gaming audience to embracing new technologies, we've got eight key resolutions to help you hit the ground running this year. read more

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

Tuesday, January 08, 2019 | by: Elizabeth Gilmore

Traffic quality is a top priority for MoPub and our clients, and invalid traffic (IVT) is an industry-wide concern. Today marks the launch of our comprehensive, multi-step approach to ensuring traffic quality through direct integrations with best-in-class IVT-management vendors while continuing to leverage Twitter’s global policy operations resources to enforce stringent policies for controlling traffic quality across our exchange. read more

Tackling ad fraud together: A New Year's resolution

Monday, January 07, 2019 | by: Samantha Solmonson

Ad fraud is on the rise, and it's time to unite to take action. In this post we take a look at the state of mobile ad fraud today, and five ways everyone in the digital ecosystem can work to tackle this major issue. read more

Partner Spotlight: Bucksense

Monday, December 17, 2018 | by: Franklin Ramirez

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition, Cristian Carnevale, CEO of our DSP partner Bucksense, shares insights on the importance of personalization, use of data, and more. read more

Why MoPub is taking a stance on accurate impression tracking

Monday, December 03, 2018 | by: Jeff Carlson

Tracking impressions across creative formats accurately and consistently enables advertisers to optimize their budgets and measure the success of their campaigns more effectively. However, not all mobile monetization platforms or ad serving tools today measure in-app impressions consistently across formats, which in some cases creates reporting and billing discrepancies in the mobile industry. Learn why MoPub decided to become an early adopter of the MRC's measurement guidelines and what we've seen as a result. read more

Moving the ecosystem forward with the first wave of Advanced Bidders

Wednesday, June 06, 2018 | by: David Gregson

Just as it’s important to have the right technology and platform to make this a reality, active participation from all parties of the ecosystem is also crucial. Today we are excited to announce that we are working with Facebook Audience Network, AdColony, AppLovin, and TapJoy to accelerate the evolution of Advanced Bidding. More partners are expected to participate in Advanced Bidding throughout 2018 and beyond. read more

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