7 tips to maximize mobile video advertising success

Monday, December 11, 2017 | by: Tarika Soni

Each brand has a unique style and way of communicating with their users; however, after seeing a diverse range of videos, we’ve identified a few key elements that the best video ad creatives have in common. This post covers key tips and shares several examples of impactful mobile video ads. read more

With MoPub native video ads and Artsai adaptive marketing automation bidding technology, Pandora reduces re-engagement costs by 40%

Tuesday, November 21, 2017 | by: Payal Patel

To find their audience, music streaming app Pandora worked with Artsai (a technology optimization partner of four years) and industry-leading agency 3Q Digital for a mobile native video campaign on MoPub Marketplace. Pandora and Artsai both benefited from the user-friendly, unobtrusive experience of native video ads as well as MoPub's scale, and were able to achieve a 40% reduction in re-engagement costs. Learn more in this new case study. read more

Partner Spotlight: 3 Questions for RevX’s Puneet Gupta

Monday, November 20, 2017 | by: Rakhee Patel

In this edition of our Partner Spotlight series, Puneet Gupta shares his insights on marketers' need for transparency, app retargeting in the Asia-Pacific market, and more. read more

Cracking the code on in-app programmatic: 3 best practices for publishers and buyers

Monday, November 06, 2017 | by: Natalie Breitbach

Half of all digital media usage time in the U.S. is now spent in mobile apps. That’s a staggering percentage, and one that digital buyers and sellers certainly can’t ignore. MoPub’s Director of Professional Services, Casie Jordan, recently took the stage at AdExchanger’s Programmatic I/O conference in New York City to share three key best practices for mobile app programmatic advertising for both buyers and sellers; read on for highlights, and catch the full video of Casie’s session. read more

#MeasurementMixer at dmexco 2017

Friday, September 29, 2017 | by: Natalie Breitbach

MoPub, Factual, Grapeshot, and Moat hosted a #MeasurementMixer at dmexco 2017 to discuss why measurement matters for the mobile industry, and what measurement means for mobile marketers today. Check out the video for insight into measurement in the mobile app ecosystem and more. read more

Announcing viewability measurement on MoPub

Thursday, August 31, 2017 | by: Meridith Miller

Today, we’re excited to announce the global launch of the MoPub SDK with viewability support from Integral Ad Science (IAS) and Moat, two of the leading independent measurement providers. With this release, any publisher who updates to our latest SDK will now be able to offer buyers in-app inventory that’s measurable for viewability (as well as any of the other metrics that IAS and Moat offer). read more

Succeed with rewarded video, part 4: Best practices for buyers

Wednesday, August 23, 2017 | by: Tarika Soni

For buyers, the non-skippable nature of rewarded video ads means more time in front of the user and greater flexibility to deliver their message, while the “opt-in” nature of these ads lends to a positive consumer experience. To best take advantage of this format and optimize your rewarded video campaigns, here are three key best practices. read more

Rewarded video ads drive performance for social casino advertiser

Wednesday, August 09, 2017 | by: Tarika Soni

Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale. Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal. read more

For Ubimo, MoPub’s exchange leads in inventory quality

Monday, July 31, 2017 | by: Emel Mutlu

We’re excited to share a case study that shows how our DSP partner Ubimo is tackling fraud for their mobile advertising campaigns to increase performance for their brand marketers. read more

Partner Spotlight: CrossTarget’s Jay Yang on programmatic advertising in South Korea

Thursday, July 13, 2017 | by: Natalie Breitbach

Jay Yang provides perspective on the mobile programmatic market in South Korea, the effectiveness of native ads, advice for publishers, and more. read more

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