10 Ways to Keep Your User Acquisition Campaigns Fresh

Wednesday, April 12, 2017 | by: Jana Gökalp

Continually acquiring new users is key to the success of many businesses — but stale advertising campaigns can be detrimental to this effort. As an advertiser or demand-side partner, what steps can you take to make sure your user acquisition campaigns stay fresh over time, helping you continue to hit your install and post-install KPIs? read more

MoPub and adsquare partner for mobile audiences

Monday, December 19, 2016 | by: Meridith Miller

We’re pleased to share that MoPub is partnering with adsquare , a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-ap... read more

Introducing Rewarded Video on MoPub Marketplace

Tuesday, October 25, 2016 | by: Elain Szu

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly... read more

Introducing Inventory Segments for Demand Partners

Wednesday, September 21, 2016 | by: Sylvia Lam

This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now a... read more

A summary of supply quality trends in mobile programmatic

Thursday, July 14, 2016 | by: Elain Szu

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud , viewability , and ... read more

State of Supply Quality in Mobile Programmatic | Part I: Fraud

Wednesday, June 22, 2016 | by: Elain Szu

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help m... read more

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

Thursday, June 16, 2016 | by: Meridith Miller

We are pleased to announce our partnership with Forensiq ( @Forensiq ), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across t... read more

Shapely fashion app drives 400% increase in app installs with video ads on MoPub

Wednesday, June 01, 2016 | by: Jeff Cunning

We’re pleased to share great campaign results of fashion app Shapely, which recently saw success with video ads on MoPub. Shapely wanted to acquire users at scale who had high lifetime value — ... read more

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

Thursday, May 19, 2016 | by: Jeff Cunning

We’re pleased to publish the latest Global Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance acros... read more

Major automotive brand drives 150,000+ dealership visits in two months with native ads

Wednesday, April 06, 2016 | by: Jeff Cunning

We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand... read more

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