Partner Spotlight: CrossTarget’s Jay Yang on programmatic advertising in South Korea

Thursday, July 13, 2017 | by: Natalie Breitbach

Jay Yang provides perspective on the mobile programmatic market in South Korea, the effectiveness of native ads, advice for publishers, and more. read more

Introducing MoPub inventory packages

Thursday, June 29, 2017 | by: Emel Mutlu

We’re excited to announce inventory packages - a new MoPub targeting solution available to all our demand partners globally. Buyers can target the exact inventory they’re looking for, by choosing from a range of available packages. Packages are curated based on characteristics such as inventory type, contextual and performance data. read more

Dynalyst finds native ads success in Japan with MoPub

Monday, May 15, 2017 | by: Natalie Breitbach

Dynalyst worked with MoPub to reach gaming apps users in Japan with native ads. Learn more in our new case study. read more

10 Ways to Keep Your User Acquisition Campaigns Fresh

Wednesday, April 12, 2017 | by: Jana Gökalp

Continually acquiring new users is key to the success of many businesses — but stale advertising campaigns can be detrimental to this effort. As an advertiser or demand-side partner, what steps can you take to make sure your user acquisition campaigns stay fresh over time, helping you continue to hit your install and post-install KPIs? read more

MoPub and adsquare partner for mobile audiences

Monday, December 19, 2016 | by: Meridith Miller

We’re pleased to share that MoPub is partnering with adsquare , a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-ap... read more

Introducing Rewarded Video on MoPub Marketplace

Tuesday, October 25, 2016 | by: Elain Szu

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly ser... read more

Introducing Inventory Segments for Demand Partners

Wednesday, September 21, 2016 | by: Sylvia Lam

This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now a... read more

A summary of supply quality trends in mobile programmatic

Thursday, July 14, 2016 | by: Elain Szu

In our recent whitepaper series on the state of supply quality, we investigated three particularly salient topics to marketers today: fraud , viewability , and ... read more

State of Supply Quality in Mobile Programmatic | Part I: Fraud

Wednesday, June 22, 2016 | by: Elain Szu

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help m... read more

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

Thursday, June 16, 2016 | by: Meridith Miller

We are pleased to announce our partnership with Forensiq ( @Forensiq ), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across t... read more

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