More than pipes: Powering growth with programmatic

Wednesday, December 12, 2018 | by: Jacob Kreimer

At App Growth Summit San Francisco 2018, MoPub’s Head of Demand Sales West, Jacob Kreimer, shared key strategies to success in mobile user acquisition. The session focused on the “app mindset” and explored how innovation in programmatic infrastructure is benefiting both buyers and sellers in the mobile ecosystem. read more

Partner Spotlight: StackAdapt

Tuesday, November 27, 2018 | by: Emily Arnold

In this edition of our Partner Spotlight series, we have three burning questions for StackAdapt's COO-Founder & CEO, Vitaly Pecherskiy. Get his take on first party data, inventory quality, what app publishers need to know, and more. read more

Rewarded video today: Six insights into MoPub’s unique offering

Tuesday, October 30, 2018 | by: Diana Boiteux

What's going on with rewarded video today? Non-gaming brands contribute a larger share of voice than gaming advertisers on MoPub. Playables are one of the most innovative formats in the rewarded space and are growing aggressively. LATAM and APAC regions have shown tremendous growth and is expected to grow further for rewarded ad formats.The highest yield for a rewarded video publisher is delivered when real-time bidding (RTB) demand is enabled alongside network demand. With the adoption of Advanced Bidding, we expect publishers’ yield to improve significantly as it allows demand partners to bid on unique users that they were unable to reach previously due to legacy waterfall setup. read more

Using MoPub Inventory Packages, a major international e-commerce brand increased purchases

Thursday, February 01, 2018 | by: Evon Sahaleh

To increase purchases, a major international e-commerce brand partnered with IMOMAD, a performance advertising company, who collaborated with Jampp, a demand-side platform (DSP) that combines behavioral data with predictive and programmatic technology. Learn more in our latest case study. read more

Partner Spotlight: 4 Questions for Artsai’s Erik Lundberg

Wednesday, January 24, 2018 | by: Evon Sahaleh

In this edition of our Partner Spotlight series, Artsai's Erik Lundberg discusses the need for view-through attribution, the power of native video ads, and more. read more

Viewability matters: The value for mobile publishers

Tuesday, September 26, 2017 | by: Meridith Miller

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more. read more

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