MoPub Blog / Company News

Introducing Rewarded Video on MoPub Marketplace

Tuesday, October 25, 2016 | by: Elain Szu

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly ser... read more

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

Thursday, June 16, 2016 | by: Meridith Miller

We are pleased to announce our partnership with Forensiq ( @Forensiq ), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across t... read more

Global Mobile Programmatic Trends Report: premium is the next phase of mobile programmatic

Thursday, February 18, 2016 | by: Jeff Cunning

We’re pleased to publish the latest Global Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance across the ... read more

How far we have come: 2015 highlights

Thursday, January 14, 2016 | by: Elain Szu

From record-breaking spend on in-app advertising to exciting new ad formats, 2015 was a year of milestones in mobile advertising. And at MoPub, we worked to bring our customers better perform... read more

Mobile app viewability: the opportunity to be seen

Tuesday, January 05, 2016 | by: Meridith Miller

It’s a new year, but that doesn’t mean the contents of last year are no longer with us! In fact, one of the most talked-about topics in 2015 will be an area of focus for MoPub in 2016, and that... read more

Enhancements to MoPub data and reporting

Tuesday, November 17, 2015 | by: Elena Elfimova

We’re excited to announce that our publishers now have faster access to reporting data and that changes made in the UI also take effect faster. We know you need timely data to monito... read more

Brand marketers, your audience is here

Thursday, November 12, 2015 | by: Jeff Cunning

The audience that brand advertisers want to reach is here: on mobile. Consumers love mobile: there are now more mobile devices (7.5 billion) than people (7.2 billion) in the world [1].... read more

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Wednesday, November 04, 2015 | by: Jeff Cunning

Today, we’re delighted to release our OpenRTB 2.3 spec , which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newe... read more

MoPub + Twitter: What’s behind our new logo

Tuesday, October 20, 2015 | by: Janae McDonough

It’s been almost two years since Twitter acquired MoPub and we’ve both benefited greatly — MoPub from Twitter’s global brand recognition, resources, and unique demand, and Twitter from MoPub’... read more

Five years of shared success

Tuesday, September 29, 2015 | by: Janae McDonough

This month, we’re excited to celebrate the five year anniversary of MoPub. We want to commemorate this major milestone by thanking our valued publishers and partners, all of whom have been in... read more

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