Partner Spotlight: Brand safety insights from Grapeshot’s Ryan McBride

Monday, December 04, 2017 | by: Stephanie Tran

In this edition of our Partner Spotlight series, Grapeshot's Ryan McBride discusses what brand safety means today, trends in advertisers' brand safety needs, differences on mobile vs. desktop, and more. read more

Partner Spotlight: 3 Questions for RevX’s Puneet Gupta

Monday, November 20, 2017 | by: Rakhee Patel

In this edition of our Partner Spotlight series, Puneet Gupta shares his insights on marketers' need for transparency, app retargeting in the Asia-Pacific market, and more. read more

#MeasurementMixer at dmexco 2017

Friday, September 29, 2017 | by: Natalie Breitbach

MoPub, Factual, Grapeshot, and Moat hosted a #MeasurementMixer at dmexco 2017 to discuss why measurement matters for the mobile industry, and what measurement means for mobile marketers today. Check out the video for insight into measurement in the mobile app ecosystem and more. read more

Viewability matters: The value for mobile publishers

Tuesday, September 26, 2017 | by: Meridith Miller

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more. read more

Mobile app bidding and the next horizon of the waterfall

Friday, September 22, 2017 | by: Casie Attardi Jordan

While adoption of header bidding has gained traction on desktop, the static waterfall has remained a defiant mainstay with mobile app publishers. There are technical and operational nuances that must be addressed to ensure success for mobile app publishers and their monetization partners. The conversation about how bidding comes to life for mobile apps must be different. read more

Partner Spotlight: Jampp’s Joff Hamilton-Dick on prioritizing programmatic, marketer misconceptions, and more

Monday, June 19, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more in a quick Q... read more

Partner Spotlight: 5 questions for comScore's Mike Shaw

Wednesday, January 25, 2017 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

Partner Spotlight: Match Group's James Peng

Tuesday, November 29, 2016 | by: Natalie Breitbach

Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more

Buyers: For Holiday Success, Be Sure to Diversify

Monday, November 28, 2016 | by: Kira Roytburg

The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest on... read more

Ad Monetization & In-App Purchase: Two Worlds Converge

Wednesday, November 09, 2016 | by: Natalie Breitbach

In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam... read more

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