There are many "women in media" groups and events, but we know that the adtech space specifically presents its own unique challenges and opportunities. At MoPub, we’re proud to showcase strong female leadership: more than half of our leadership team and over 60% of our commercial team is comprised of women. Having diverse teams is something we feel passionate about. To celebrate women in our industry and provide a platform to connect, we kicked off a dinner event series called "#PowerPlayers: Women in Tech". read more
Granular user level data has become very important to mobile in-app publishers regardless of their monetization model. Publishers using advertising and/or in-app purchasing to generate revenue are ... read more
The original ads.txt specification (“ads” stands for “Authorized Digital Sellers”) was developed by the IAB Tech Lab in the spring of 2017 to counter this type of fraud, and also to help publishers reign in the unauthorized reselling of their inventory, a practice that has become particularly rampant in the desktop/web environment. Learn how this applies to the in-app environment. read more
User-level data is becoming increasingly important in the mobile app space, but there are challenges. In this edition of our Publisher Spotlight series we interview Akin Babayigit, Co-founder and COO of Tripledot Studios, on the facts and myths of user-level data. read more
In this edition of our Partner Spotlight series, we interview Roy Rosenfeld, VP of Product and head of the Fraud Lab at DoubleVerify. We're focusing on quality, and Roy shares what "quality" means in the mobile app world, as well as market misconceptions. read more
Ad fraud is on the rise, and it's time to unite to take action. In this post we take a look at the state of mobile ad fraud today, and five ways everyone in the digital ecosystem can work to tackle this major issue. read more
At Casual Connect USA, MoPub’s Head of Product Boris Logvinskiy took the stage to discuss header bidding — one of the hottest terms when it comes to monetization these days — and what it means for mobile app developers. He was joined by Adam Carey, Senior Director of Ad Monetization at SEGA, who shared his experiences and why he feels that header bidding style solutions are crucial. Highlights from their talk as well as a video of the full session can be found in this post. read more
One month into the new year, 2017 may already feel like it’s long behind us. Before we fully turn the page on the calendar, though, it’s worth a look back on the top mobile programmatic trends we saw on MoPub Marketplace, our leading in-app programmatic exchange, in 2017 — and our predictions on what these mean for this year. read more
In this edition of our Partner Spotlight series, Grapeshot's Ryan McBride discusses what brand safety means today, trends in advertisers' brand safety needs, differences on mobile vs. desktop, and more. read more
In this edition of our Partner Spotlight series, Puneet Gupta shares his insights on marketers' need for transparency, app retargeting in the Asia-Pacific market, and more. read more