Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more in a quick Q... read more
The IAB recently held its first “Mobile Programmatic Monetization” Town Hall, which invited participants to have a collaborative discussion around best practices and tactics for mobile monetization. MoPub interviewed the IAB's Benjamin Dick to learn more. read more
Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more
Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more
The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest on... read more
In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam... read more
Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In thi... read more
Partner Spotlight is a new series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In ... read more
The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile program... read more
Per the most recent US census, there are about 50 million children between ages 6 and 17 in the United States[1]. Fifty million kids and their families are participating in the so-called Back t... read more