MoPub strives to ensure that the engagement we deliver to our advertisers is authentic, intentional, and drives real value. We believe that users must have a clear, seamless, and consistent way to close ads. By implementing a consistent close button experience on rich media ads from MoPub Marketplace, MoPub can drive better outcomes for both the people using apps and the advertisers who are looking to reach those people. Starting July 1, 2020, we will be retiring support for MRAID’s useCustomClose functionality that enables rich media ads to control their own close button. read more

In light of the COVID-19 pandemic that has left many of us searching for answers, we acknowledge the current challenges facing our world, our families and communities, and our businesses. In the midst of a rapidly evolving situation and an unprecedented time, we want to provide a brief update on what MoPub is doing and what you can expect during this time. read more

At MoPub, we've been working for some time to dispel some of the myths surrounding mobile in-app advertising and help marketers take advantage of this great inventory. Our friends at The Trade Desk recently published an article that we couldn't agree with more. read more

Programmatic in-app video advertising is a big draw for marketers due to its wide reach and strong engagement, but unfortunately that means it also attracts bad actors trying to mimic valid users and siphon big ad dollars. DoubleVerify, whose MRC-accredited IVT measurement solution is directly integrated with MoPub Marketplace, reported that approximately 2% of MoPub’s in-app video traffic that it sampled in Q2 was flagged as invalid. read more

If you’re curious to learn more about the state of the DSP landscape today, what the primary types of DSPs are and how they’re differentiated, and what you can do to make your ad inventory more attractive to them, read on for a crash course on the current DSP landscape for the mobile app world. read more

Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. read more

As a gaming app developer with specific needs, what are the different elements you need to take into consideration when picking a monetization platform? Should you look for a gaming-specific solution? Is it best to have all demand flowing through one platform, or to diversify? CPA or CPM? At Casual Connect Europe, MoPub’s Vincent Pagnard-Jourdan (Head of Publisher Partnerships, EMEA) shared learnings from his years of expertise helping Europe's top gaming publishers maximize the value of their ad inventory. read more

We’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will then have the flexibility to either process the data themselves or send it to their partners such as Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA, and Tenjin for deeper analysis and reporting. Our SDK-based solution (available starting with MoPub SDK 5.7) enables publishers and third-party analytics and attribution providers to more easily ingest the data through an existing integration, rather than having to create a new API. read more

In a recent blog post, we discussed the importance of leveraging the IAB’s app-ads.txt spec in order to combat unauthorized reselling and app spoofing. As we have seen with the widespread adoption of its desktop counterpart, MoPub believes app-ads.txt will help create a trusted environment for in-app ad buying and selling. MoPub is happy to announce that we are now supporting the IAB’s most recent version of the app-ads.txt specification. read more

Choosing a full-stack monetization solution that allows publishers to access and manage all supply sources within a single platform is an easy way for an app publisher to balance revenue, user experience, and operational efficiency. read more