Understand true ads LTV: MoPub impression-level revenue data now available in SDK 5.7

Tuesday, May 21, 2019 | by: David Gregson

We’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will then have the flexibility to either process the data themselves or send it to their partners such as Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA, and Tenjin for deeper analysis and reporting. Our SDK-based solution (available starting with MoPub SDK 5.7) enables publishers and third-party analytics and attribution providers to more easily ingest the data through an existing integration, rather than having to create a new API. read more

MoPub launches support for app-ads.txt

Wednesday, May 08, 2019 | by: Samantha Solmonson

In a recent blog post, we discussed the importance of leveraging the IAB’s app-ads.txt spec in order to combat unauthorized reselling and app spoofing. As we have seen with the widespread adoption of its desktop counterpart, MoPub believes app-ads.txt will help create a trusted environment for in-app ad buying and selling. MoPub is happy to announce that we are now supporting the IAB’s most recent version of the app-ads.txt specification. read more

The whole is greater than the sum of its parts: Advantages of a full-stack monetization solution

Tuesday, April 30, 2019 | by: Calvin Yeung

Choosing a full-stack monetization solution that allows publishers to access and manage all supply sources within a single platform is an easy way for an app publisher to balance revenue, user experience, and operational efficiency. read more

#PowerPlayers: Connecting strong women across adtech

Friday, April 05, 2019 | by: Kristiina Kansen

There are many "women in media" groups and events, but we know that the adtech space specifically presents its own unique challenges and opportunities. At MoPub, we’re proud to showcase strong female leadership: more than half of our leadership team and over 60% of our commercial team is comprised of women. Having diverse teams is something we feel passionate about. To celebrate women in our industry and provide a platform to connect, we kicked off a dinner event series called "#PowerPlayers: Women in Tech". read more

Optimize your user acquisition strategy with impression-level revenue data

Tuesday, March 19, 2019 | by: David Gregson

Granular user level data has become very important to mobile in-app publishers regardless of their monetization model. Publishers using advertising and/or in-app purchasing to generate revenue are ... read more

The next step in preserving supply quality: app-ads.txt

Thursday, March 14, 2019 | by: Samantha Solmonson

The original ads.txt specification (“ads” stands for “Authorized Digital Sellers”) was developed by the IAB Tech Lab in the spring of 2017 to counter this type of fraud, and also to help publishers reign in the unauthorized reselling of their inventory, a practice that has become particularly rampant in the desktop/web environment. Learn how this applies to the in-app environment. read more

Publisher Spotlight: Tripledot Studios on user-level revenue

Wednesday, February 20, 2019 | by: Noam Yasour

User-level data is becoming increasingly important in the mobile app space, but there are challenges. In this edition of our Publisher Spotlight series we interview Akin Babayigit, Co-founder and COO of Tripledot Studios, on the facts and myths of user-level data. read more

Partner Spotlight: Diving into quality with DoubleVerify

Tuesday, February 19, 2019 | by: Elizabeth Gilmore

In this edition of our Partner Spotlight series, we interview Roy Rosenfeld, VP of Product and head of the Fraud Lab at DoubleVerify. We're focusing on quality, and Roy shares what "quality" means in the mobile app world, as well as market misconceptions. read more

Tackling ad fraud together: A New Year's resolution

Monday, January 07, 2019 | by: Samantha Solmonson

Ad fraud is on the rise, and it's time to unite to take action. In this post we take a look at the state of mobile ad fraud today, and five ways everyone in the digital ecosystem can work to tackle this major issue. read more

The next phase of app monetization: Key mobile header bidding insights from SEGA

Monday, February 05, 2018 | by: Natalie Breitbach

At Casual Connect USA, MoPub’s Head of Product Boris Logvinskiy took the stage to discuss header bidding — one of the hottest terms when it comes to monetization these days — and what it means for mobile app developers. He was joined by Adam Carey, Senior Director of Ad Monetization at SEGA, who shared his experiences and why he feels that header bidding style solutions are crucial. Highlights from their talk as well as a video of the full session can be found in this post. read more

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