Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. read more
As a gaming app developer with specific needs, what are the different elements you need to take into consideration when picking a monetization platform? Should you look for a gaming-specific solution? Is it best to have all demand flowing through one platform, or to diversify? CPA or CPM? At Casual Connect Europe, MoPub’s Vincent Pagnard-Jourdan (Head of Publisher Partnerships, EMEA) shared learnings from his years of expertise helping Europe's top gaming publishers maximize the value of their ad inventory. read more
We’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will then have the flexibility to either process the data themselves or send it to their partners such as Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA, and Tenjin for deeper analysis and reporting. Our SDK-based solution (available starting with MoPub SDK 5.7) enables publishers and third-party analytics and attribution providers to more easily ingest the data through an existing integration, rather than having to create a new API. read more
In a recent blog post, we discussed the importance of leveraging the IAB’s app-ads.txt spec in order to combat unauthorized reselling and app spoofing. As we have seen with the widespread adoption of its desktop counterpart, MoPub believes app-ads.txt will help create a trusted environment for in-app ad buying and selling. MoPub is happy to announce that we are now supporting the IAB’s most recent version of the app-ads.txt specification. read more
Choosing a full-stack monetization solution that allows publishers to access and manage all supply sources within a single platform is an easy way for an app publisher to balance revenue, user experience, and operational efficiency. read more
There are many "women in media" groups and events, but we know that the adtech space specifically presents its own unique challenges and opportunities. At MoPub, we’re proud to showcase strong female leadership: more than half of our leadership team and over 60% of our commercial team is comprised of women. Having diverse teams is something we feel passionate about. To celebrate women in our industry and provide a platform to connect, we kicked off a dinner event series called "#PowerPlayers: Women in Tech". read more
Granular user level data has become very important to mobile in-app publishers regardless of their monetization model. Publishers using advertising and/or in-app purchasing to generate revenue are ... read more
The original ads.txt specification (“ads” stands for “Authorized Digital Sellers”) was developed by the IAB Tech Lab in the spring of 2017 to counter this type of fraud, and also to help publishers reign in the unauthorized reselling of their inventory, a practice that has become particularly rampant in the desktop/web environment. Learn how this applies to the in-app environment. read more
User-level data is becoming increasingly important in the mobile app space, but there are challenges. In this edition of our Publisher Spotlight series we interview Akin Babayigit, Co-founder and COO of Tripledot Studios, on the facts and myths of user-level data. read more
In this edition of our Partner Spotlight series, we interview Roy Rosenfeld, VP of Product and head of the Fraud Lab at DoubleVerify. We're focusing on quality, and Roy shares what "quality" means in the mobile app world, as well as market misconceptions. read more