At Casual Connect USA, MoPub’s Head of Product Boris Logvinskiy took the stage to discuss header bidding — one of the hottest terms when it comes to monetization these days — and what it means for mobile app developers. He was joined by Adam Carey, Senior Director of Ad Monetization at SEGA, who shared his experiences and why he feels that header bidding style solutions are crucial. Highlights from their talk as well as a video of the full session can be found in this post. read more
One month into the new year, 2017 may already feel like it’s long behind us. Before we fully turn the page on the calendar, though, it’s worth a look back on the top mobile programmatic trends we saw on MoPub Marketplace, our leading in-app programmatic exchange, in 2017 — and our predictions on what these mean for this year. read more
In this edition of our Partner Spotlight series, Grapeshot's Ryan McBride discusses what brand safety means today, trends in advertisers' brand safety needs, differences on mobile vs. desktop, and more. read more
In this edition of our Partner Spotlight series, Puneet Gupta shares his insights on marketers' need for transparency, app retargeting in the Asia-Pacific market, and more. read more
MoPub, Factual, Grapeshot, and Moat hosted a #MeasurementMixer at dmexco 2017 to discuss why measurement matters for the mobile industry, and what measurement means for mobile marketers today. Check out the video for insight into measurement in the mobile app ecosystem and more. read more
Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more. read more
While adoption of header bidding has gained traction on desktop, the static waterfall has remained a defiant mainstay with mobile app publishers. There are technical and operational nuances that must be addressed to ensure success for mobile app publishers and their monetization partners. The conversation about how bidding comes to life for mobile apps must be different. read more
Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more in a quick Q... read more
Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, an... read more
Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, an... read more