Using native ads to lower UA costs

Thursday, May 03, 2018 | by: Payal Patel

Native ads on MoPub Marketplace enable marketers to connect with users by leveraging native content elements to tell a product’s story. Recently, our DSP partner Appreciate leveraged native ads to attract high quality users for eCommerce advertisers, driving decreased user acquisition costs as well as success across other key performance metrics. Learn more in our new case study. read more

Driving performance for a casual gaming developer with Inventory Packages: New case study

Friday, April 20, 2018 | by: Payal Patel

A top-grossing casual game developer worked with mobile DSP Aarki to run a user acquisition campaign. Using MoPub Inventory Packages, Aarki was able to drive results for key metrics including install rate, CPI, and ROI. Learn more in this new case study. read more

Using MoPub Inventory Packages, a major international e-commerce brand increased purchases

Thursday, February 01, 2018 | by: Evon Sahaleh

To increase purchases, a major international e-commerce brand partnered with IMOMAD, a performance advertising company, who collaborated with Jampp, a demand-side platform (DSP) that combines behavioral data with predictive and programmatic technology. Learn more in our latest case study. read more

7 tips to maximize mobile video advertising success

Monday, December 11, 2017 | by: Tarika Soni

Each brand has a unique style and way of communicating with their users; however, after seeing a diverse range of videos, we’ve identified a few key elements that the best video ad creatives have in common. This post covers key tips and shares several examples of impactful mobile video ads. read more

With MoPub native video ads and Artsai adaptive marketing automation bidding technology, Pandora reduces re-engagement costs by 40%

Tuesday, November 21, 2017 | by: Payal Patel

To find their audience, music streaming app Pandora worked with Artsai (a technology optimization partner of four years) and industry-leading agency 3Q Digital for a mobile native video campaign on MoPub Marketplace. Pandora and Artsai both benefited from the user-friendly, unobtrusive experience of native video ads as well as MoPub's scale, and were able to achieve a 40% reduction in re-engagement costs. Learn more in this new case study. read more

Cracking the code on in-app programmatic: 3 best practices for publishers and buyers

Monday, November 06, 2017 | by: Natalie Breitbach

Half of all digital media usage time in the U.S. is now spent in mobile apps. That’s a staggering percentage, and one that digital buyers and sellers certainly can’t ignore. MoPub’s Director of Professional Services, Casie Jordan, recently took the stage at AdExchanger’s Programmatic I/O conference in New York City to share three key best practices for mobile app programmatic advertising for both buyers and sellers; read on for highlights, and catch the full video of Casie’s session. read more

#MeasurementMixer at dmexco 2017

Friday, September 29, 2017 | by: Natalie Breitbach

MoPub, Factual, Grapeshot, and Moat hosted a #MeasurementMixer at dmexco 2017 to discuss why measurement matters for the mobile industry, and what measurement means for mobile marketers today. Check out the video for insight into measurement in the mobile app ecosystem and more. read more

Viewability matters: The value for mobile publishers

Tuesday, September 26, 2017 | by: Meridith Miller

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more. read more

Announcing viewability measurement on MoPub

Thursday, August 31, 2017 | by: Meridith Miller

Today, we’re excited to announce the global launch of the MoPub SDK with viewability support from Integral Ad Science (IAS) and Moat, two of the leading independent measurement providers. With this release, any publisher who updates to our latest SDK will now be able to offer buyers in-app inventory that’s measurable for viewability (as well as any of the other metrics that IAS and Moat offer). read more

Succeed with rewarded video, part 4: Best practices for buyers

Wednesday, August 23, 2017 | by: Tarika Soni

For buyers, the non-skippable nature of rewarded video ads means more time in front of the user and greater flexibility to deliver their message, while the “opt-in” nature of these ads lends to a positive consumer experience. To best take advantage of this format and optimize your rewarded video campaigns, here are three key best practices. read more

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