How MoPub —and the programmatic ecosystem — helped Letgo find audience and performance at scale

Wednesday, December 04, 2019 | by: Michael Borgmann

Letgo has been in the programmatic space for over four years and has worked with MoPub for more than two years. Currently, Letgo is focused on performance and consulted MoPub as a programmatic partner to support overall performance goals. read more

Breaking down programmatic, episode 1: Demystifying the DSP

Monday, November 25, 2019 | by: Julia Martin

MoPub is excited to announce the launch of our latest Thought Exchange video series, where you will get answers to all of your questions about programmatic advertising — directly from top mobile marketers. read more

Targeting at scale with curated in-app inventory

Monday, November 11, 2019 | by: Samantha Solmonson

The ability to curate programmatic ad inventory, in the form of private marketplaces (PMPs), whitelists, or Inventory Packages (deal IDs), is an important decision factor for many brands and their agencies. We recently rolled out 18 new Inventory Packages to help brands target consumers’ favorite apps, as ranked by mobile data and analytics platform App Annie, as well as our most viewable ad inventory, as measured by our industry-leading ad verification partner, Integral Ad Science (IAS). read more

Bringing programmatic in-house: Insights from the experts

Monday, November 11, 2019 | by: Caitlin McGovern

The concept of bringing programmatic in-house is a hot topic for many mobile marketers. MoPub recently sat down with Yonatan Ellert, Director of Growth at DraftKings and Cole Morris, Growth Marketing Analyst at Root Insurance to discuss their perspectives on this subject. Below is an interview summary. read more

MoPub’s in-app video traffic quality shines

Thursday, October 17, 2019 | by: Samantha Solmonson

Programmatic in-app video advertising is a big draw for marketers due to its wide reach and strong engagement, but unfortunately that means it also attracts bad actors trying to mimic valid users and siphon big ad dollars. DoubleVerify, whose MRC-accredited IVT measurement solution is directly integrated with MoPub Marketplace, reported that approximately 2% of MoPub’s in-app video traffic that it sampled in Q2 was flagged as invalid. read more

Bye-bye IVT: MoPub quality control shows initial success

Monday, October 07, 2019 | by: Samantha Solmonson

In January of this year, we launched exciting new integrations with leading MRC-accredited invalid traffic (IVT) management solutions from DoubleVerify and Pixalate, and in May, further bolstered our quality control processes with pre-bid IVT detection. Based on DoubleVerify analysis, we observed significant results that help demonstrate the successful effects of these efforts. read more

Mobile marketer best practices: Programmatic expectations

Wednesday, July 24, 2019 | by: Michael Borgmann

Mobile programmatic is an investment. As a mobile app marketer, programmatic buying can offer huge benefits — but only if you’re prepared to commit time and resources to your efforts. Though not always immediate, in-app programmatic (and behavioral targeting in general) are long term investments for an organization that, if nurtured, will become a vital part of any marketing stack to drive bottomline revenue growth. Don't miss these tips. read more

Test results are in: the promise of mobile app bidding has become a reality

Wednesday, July 24, 2019 | by: Jayme Farrell-Ranker

Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. read more

Breaking down incrementality: What mobile marketers need to know

Wednesday, June 26, 2019 | by: Jeremy Levitan & Caitlin McGovern

Put enough mobile app marketers in one room, and eventually the conversation is bound to turn to one of adtech’s latest buzzwords: incrementality. Everyone’s talking about it. No one’s really mastered it. So what is it, why is it important, and how can mobile marketers use it to their advantage? read more

Mobile marketer vertical spotlight: Retail

Wednesday, June 19, 2019 | by: Caitlin McGovern

Retail marketers, are you taking advantage of the programmatic opportunity? We know that vertical-specific insights are key for marketers planning their programmatic investments, and have compiled the latest retail intel in this report. read more

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