Mobile marketer best practices: Programmatic expectations

Wednesday, July 24, 2019 | by: Michael Borgmann

Mobile programmatic is an investment. As a mobile app marketer, programmatic buying can offer huge benefits — but only if you’re prepared to commit time and resources to your efforts. Though not always immediate, in-app programmatic (and behavioral targeting in general) are long term investments for an organization that, if nurtured, will become a vital part of any marketing stack to drive bottomline revenue growth. Don't miss these tips. read more

Test results are in: the promise of mobile app bidding has become a reality

Wednesday, July 24, 2019 | by: Jayme Farrell-Ranker

Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. read more

Breaking down incrementality: What mobile marketers need to know

Wednesday, June 26, 2019 | by: Jeremy Levitan & Caitlin McGovern

Put enough mobile app marketers in one room, and eventually the conversation is bound to turn to one of adtech’s latest buzzwords: incrementality. Everyone’s talking about it. No one’s really mastered it. So what is it, why is it important, and how can mobile marketers use it to their advantage? read more

Mobile marketer vertical spotlight: Retail

Wednesday, June 19, 2019 | by: Caitlin McGovern

Retail marketers, are you taking advantage of the programmatic opportunity? We know that vertical-specific insights are key for marketers planning their programmatic investments, and have compiled the latest retail intel in this report. read more

MoPub launches Pixalate pre-bid IVT filtering for Marketplace

Thursday, May 30, 2019 | by: Samantha Solmonson

In January of this year, we announced post-bid traffic quality partnerships with Pixalate and DoubleVerify, two of the leading MRC-accredited vendors in invalid traffic (IVT) management. Today, we are happy to announce that we’ve expanded our partnership with Pixalate to include pre-bid IVT filtering. read more

Mobile marketer best practices: Taking advantage of in-app ad formats

Wednesday, May 22, 2019 | by: Michael Borgmann

Advertising in mobile apps presents a huge opportunity for reaching today’s consumers at scale — but in order to maximize success, mobile marketers should invest time to fully understand, test, and optimize their ad formats. In this piece, we explore best practices for marketers looking to get smarter about formats and take their in-app ad campaigns to the next level. read more

Understand true ads LTV: MoPub impression-level revenue data now available in SDK 5.7

Tuesday, May 21, 2019 | by: David Gregson

We’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will then have the flexibility to either process the data themselves or send it to their partners such as Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA, and Tenjin for deeper analysis and reporting. Our SDK-based solution (available starting with MoPub SDK 5.7) enables publishers and third-party analytics and attribution providers to more easily ingest the data through an existing integration, rather than having to create a new API. read more

MoPub launches support for app-ads.txt

Wednesday, May 08, 2019 | by: Samantha Solmonson

In a recent blog post, we discussed the importance of leveraging the IAB’s app-ads.txt spec in order to combat unauthorized reselling and app spoofing. As we have seen with the widespread adoption of its desktop counterpart, MoPub believes app-ads.txt will help create a trusted environment for in-app ad buying and selling. MoPub is happy to announce that we are now supporting the IAB’s most recent version of the app-ads.txt specification. read more

The next step in preserving supply quality: app-ads.txt

Thursday, March 14, 2019 | by: Samantha Solmonson

The original ads.txt specification (“ads” stands for “Authorized Digital Sellers”) was developed by the IAB Tech Lab in the spring of 2017 to counter this type of fraud, and also to help publishers reign in the unauthorized reselling of their inventory, a practice that has become particularly rampant in the desktop/web environment. Learn how this applies to the in-app environment. read more

Partner Spotlight: Diving into quality with DoubleVerify

Tuesday, February 19, 2019 | by: Elizabeth Gilmore

In this edition of our Partner Spotlight series, we interview Roy Rosenfeld, VP of Product and head of the Fraud Lab at DoubleVerify. We're focusing on quality, and Roy shares what "quality" means in the mobile app world, as well as market misconceptions. read more

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