More than pipes: Powering growth with programmatic

Wednesday, December 12, 2018 | by: Jacob Kreimer

At App Growth Summit San Francisco 2018, MoPub’s Head of Demand Sales West, Jacob Kreimer, shared key strategies to success in mobile user acquisition. The session focused on the “app mindset” and explored how innovation in programmatic infrastructure is benefiting both buyers and sellers in the mobile ecosystem. read more

Why MoPub is taking a stance on accurate impression tracking

Monday, December 03, 2018 | by: Jeff Carlson

Tracking impressions across creative formats accurately and consistently enables advertisers to optimize their budgets and measure the success of their campaigns more effectively. However, not all mobile monetization platforms or ad serving tools today measure in-app impressions consistently across formats, which in some cases creates reporting and billing discrepancies in the mobile industry. Learn why MoPub decided to become an early adopter of the MRC's measurement guidelines and what we've seen as a result. read more

Partner Spotlight: StackAdapt

Tuesday, November 27, 2018 | by: Emily Arnold

In this edition of our Partner Spotlight series, we have three burning questions for StackAdapt's COO-Founder & CEO, Vitaly Pecherskiy. Get his take on first party data, inventory quality, what app publishers need to know, and more. read more

Publisher Spotlight: The Weather Channel

Thursday, September 27, 2018 | by: Natalie Breitbach

In this edition of our Spotlight series, we interview Randi Stipes, Head, Consumer & Ad Sales Marketing at Watson Media and Weather, makers of The Weather Channel app. Hear why The Weather Channel decided to redesign their top app, what role machine learning plays in the experience, and The Weather Channel's tips for other publishers. read more

Using native ads to lower UA costs

Thursday, May 03, 2018 | by: Payal Patel

Native ads on MoPub Marketplace enable marketers to connect with users by leveraging native content elements to tell a product’s story. Recently, our DSP partner Appreciate leveraged native ads to attract high quality users for eCommerce advertisers, driving decreased user acquisition costs as well as success across other key performance metrics. Learn more in our new case study. read more

Driving performance for a casual gaming developer with Inventory Packages: New case study

Friday, April 20, 2018 | by: Payal Patel

A top-grossing casual game developer worked with mobile DSP Aarki to run a user acquisition campaign. Using MoPub Inventory Packages, Aarki was able to drive results for key metrics including install rate, CPI, and ROI. Learn more in this new case study. read more

Using MoPub Inventory Packages, a major international e-commerce brand increased purchases

Thursday, February 01, 2018 | by: Evon Sahaleh

To increase purchases, a major international e-commerce brand partnered with IMOMAD, a performance advertising company, who collaborated with Jampp, a demand-side platform (DSP) that combines behavioral data with predictive and programmatic technology. Learn more in our latest case study. read more

7 tips to maximize mobile video advertising success

Monday, December 11, 2017 | by: Tarika Soni

Each brand has a unique style and way of communicating with their users; however, after seeing a diverse range of videos, we’ve identified a few key elements that the best video ad creatives have in common. This post covers key tips and shares several examples of impactful mobile video ads. read more

With MoPub native video ads and Artsai adaptive marketing automation bidding technology, Pandora reduces re-engagement costs by 40%

Tuesday, November 21, 2017 | by: Payal Patel

To find their audience, music streaming app Pandora worked with Artsai (a technology optimization partner of four years) and industry-leading agency 3Q Digital for a mobile native video campaign on MoPub Marketplace. Pandora and Artsai both benefited from the user-friendly, unobtrusive experience of native video ads as well as MoPub's scale, and were able to achieve a 40% reduction in re-engagement costs. Learn more in this new case study. read more

Cracking the code on in-app programmatic: 3 best practices for publishers and buyers

Monday, November 06, 2017 | by: Natalie Breitbach

Half of all digital media usage time in the U.S. is now spent in mobile apps. That’s a staggering percentage, and one that digital buyers and sellers certainly can’t ignore. MoPub’s Director of Professional Services, Casie Jordan, recently took the stage at AdExchanger’s Programmatic I/O conference in New York City to share three key best practices for mobile app programmatic advertising for both buyers and sellers; read on for highlights, and catch the full video of Casie’s session. read more

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