Partner Spotlight: Diving into quality with DoubleVerify

Tuesday, February 19, 2019 | by: Elizabeth Gilmore

In this edition of our Partner Spotlight series, we interview Roy Rosenfeld, VP of Product and head of the Fraud Lab at DoubleVerify. We're focusing on quality, and Roy shares what "quality" means in the mobile app world, as well as market misconceptions. read more

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

Tuesday, January 08, 2019 | by: Elizabeth Gilmore

Traffic quality is a top priority for MoPub and our clients, and invalid traffic (IVT) is an industry-wide concern. Today marks the launch of our comprehensive, multi-step approach to ensuring traffic quality through direct integrations with best-in-class IVT-management vendors while continuing to leverage Twitter’s global policy operations resources to enforce stringent policies for controlling traffic quality across our exchange. read more

Tackling ad fraud together: A New Year's resolution

Monday, January 07, 2019 | by: Samantha Solmonson

Ad fraud is on the rise, and it's time to unite to take action. In this post we take a look at the state of mobile ad fraud today, and five ways everyone in the digital ecosystem can work to tackle this major issue. read more

More than pipes: Powering growth with programmatic

Wednesday, December 12, 2018 | by: Jacob Kreimer

At App Growth Summit San Francisco 2018, MoPub’s Head of Demand Sales West, Jacob Kreimer, shared key strategies to success in mobile user acquisition. The session focused on the “app mindset” and explored how innovation in programmatic infrastructure is benefiting both buyers and sellers in the mobile ecosystem. read more

Why MoPub is taking a stance on accurate impression tracking

Monday, December 03, 2018 | by: Jeff Carlson

Tracking impressions across creative formats accurately and consistently enables advertisers to optimize their budgets and measure the success of their campaigns more effectively. However, not all mobile monetization platforms or ad serving tools today measure in-app impressions consistently across formats, which in some cases creates reporting and billing discrepancies in the mobile industry. Learn why MoPub decided to become an early adopter of the MRC's measurement guidelines and what we've seen as a result. read more

Partner Spotlight: StackAdapt

Tuesday, November 27, 2018 | by: Emily Arnold

In this edition of our Partner Spotlight series, we have three burning questions for StackAdapt's COO-Founder & CEO, Vitaly Pecherskiy. Get his take on first party data, inventory quality, what app publishers need to know, and more. read more

Publisher Spotlight: The Weather Channel

Thursday, September 27, 2018 | by: Natalie Breitbach

In this edition of our Spotlight series, we interview Randi Stipes, Head, Consumer & Ad Sales Marketing at Watson Media and Weather, makers of The Weather Channel app. Hear why The Weather Channel decided to redesign their top app, what role machine learning plays in the experience, and The Weather Channel's tips for other publishers. read more

Using native ads to lower UA costs

Thursday, May 03, 2018 | by: Payal Patel

Native ads on MoPub Marketplace enable marketers to connect with users by leveraging native content elements to tell a product’s story. Recently, our DSP partner Appreciate leveraged native ads to attract high quality users for eCommerce advertisers, driving decreased user acquisition costs as well as success across other key performance metrics. Learn more in our new case study. read more

Driving performance for a casual gaming developer with Inventory Packages: New case study

Friday, April 20, 2018 | by: Payal Patel

A top-grossing casual game developer worked with mobile DSP Aarki to run a user acquisition campaign. Using MoPub Inventory Packages, Aarki was able to drive results for key metrics including install rate, CPI, and ROI. Learn more in this new case study. read more

Using MoPub Inventory Packages, a major international e-commerce brand increased purchases

Thursday, February 01, 2018 | by: Evon Sahaleh

To increase purchases, a major international e-commerce brand partnered with IMOMAD, a performance advertising company, who collaborated with Jampp, a demand-side platform (DSP) that combines behavioral data with predictive and programmatic technology. Learn more in our latest case study. read more

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