Thought Exchange video series, episode 2: Top LATAM market trends mobile marketers need to know today

Tuesday, March 24, 2020 | by: Julia Martin

In episode 2 of MoPub's Thought Exchange video series, we head to São Paulo where we sit down with two top Brazilian app marketers to discuss the many opportunities (and challenges) in the important market of Latin America. read more

The ‘In-App Gap’: where premium eyeballs go to waste

Wednesday, March 11, 2020 | by: Guest Post: The Trade Desk

At MoPub, we've been working for some time to dispel some of the myths surrounding mobile in-app advertising and help marketers take advantage of this great inventory. Our friends at The Trade Desk recently published an article that we couldn't agree with more. read more

Advanced Bidding moving full speed ahead: Exciting updates from Facebook Audience Network, Mintegral, and Verizon

Wednesday, February 26, 2020 | by: Calvin Yeung

Starting today, we’ve moved Facebook Audience Network into open beta with Advanced Bidding. Any publisher that wants to opt into Advanced Bidding with Facebook Audience Network can do so by simply reaching out to their MoPub account teams or read more

Breaking down programmatic, Episode 1: Demystifying the DSP (Part III)

Thursday, February 20, 2020 | by: Julia Martin

The premier episode of MoPub’s newly launched Thought Exchange video series has been all about demystifying the DSP -- and really, demystifying mobile programmatic advertising as a whole. Today, we’re excited to release the final installment (Part III) of our first topic, in which our app marketer experts dive into actionable opportunities and share specific recommendations for their mobile marketer peers. read more

Major video growth, brand activity, and more: 6 insights from Twitter’s mobile ad exchange

Thursday, February 06, 2020 | by: John Egan

What’s trending in the world of mobile programmatic? Twitter’s MoPub team operates a leading mobile programmatic ad exchange reaching mobile users in more than 55,000 apps worldwide. This gives us access to unique insights into mobile advertising trends that can help inform 2020 plans for marketers and agencies. In early Q1, our team of exchange experts conducted their quarterly review of advertiser activity on our exchange, and we've summarized six key takeaways below for advertisers doing their 2020 planning. read more

Breaking down programmatic, Episode 1: Demystifying the DSP (Part II)

Tuesday, January 14, 2020 | by: Julia Martin

Mobile programmatic advertising is an investment, but one that is well worth the time and effort given the scale and performance it can provide app marketers. In Part II of Episode 1 of MoPub’s Thought Exchange Video series, we dive even deeper into the topic with three top mobile marketers read more

Momentum 2019: Exploring the growth engine

Tuesday, December 10, 2019 | by: Natalie Breitbach

Our #Momentum series of exclusive publisher summits is designed to bring best-in-class app publishers and industry partners together to discuss challenges, opportunities, and the hot topics of the day. This year we hosted in San Francisco, Paris, Seoul, and Tokyo; while every region is different, four key themes emerged across each event. Read on to learn more. read more

How MoPub —and the programmatic ecosystem — helped Letgo find audience and performance at scale

Wednesday, December 04, 2019 | by: Michael Borgmann

Letgo has been in the programmatic space for over four years and has worked with MoPub for more than two years. Currently, Letgo is focused on performance and consulted MoPub as a programmatic partner to support overall performance goals. read more

Breaking down programmatic, episode 1: Demystifying the DSP

Monday, November 25, 2019 | by: Julia Martin

MoPub is excited to announce the launch of our latest Thought Exchange video series, where you will get answers to all of your questions about programmatic advertising — directly from top mobile marketers. read more

Targeting at scale with curated in-app inventory

Monday, November 11, 2019 | by: Samantha Solmonson

The ability to curate programmatic ad inventory, in the form of private marketplaces (PMPs), whitelists, or Inventory Packages (deal IDs), is an important decision factor for many brands and their agencies. We recently rolled out 18 new Inventory Packages to help brands target consumers’ favorite apps, as ranked by mobile data and analytics platform App Annie, as well as our most viewable ad inventory, as measured by our industry-leading ad verification partner, Integral Ad Science (IAS). read more

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