MoPub Blog / MoPub Marketplace Reports

Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

Wednesday, August 31, 2016 | by: Elain Szu

This quarter’s report marks the four year anniversary of our Mobile Programmatic Trends Report. Since that time, the landscape for in-app mobile advertising, particularly through real-time biddin... read more

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

Thursday, May 19, 2016 | by: Jeff Cunning

We’re pleased to publish the latest Global Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance acros... read more

Global Mobile Programmatic Trends Report: premium is the next phase of mobile programmatic

Thursday, February 18, 2016 | by: Jeff Cunning

We’re pleased to publish the latest Global Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance across the ... read more

Mobile Programmatic Trends Report: The uncharted inventory opportunity

Wednesday, November 18, 2015 | by: Jeff Cunning

We’re pleased to publish the latest Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile ... read more

Q2 Marketplace report: Programmatic gets personal

Tuesday, August 11, 2015 | by: Jeff Cunning

We’re pleased to publish the latest Marketplace report , a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ec... read more

Q1 Marketplace Report: Moments Matter to Mobile Advertisers

Thursday, June 04, 2015 | by: Jeff Cunning

Today, we’re excited to release the Marketplace Report – a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ec... read more

Q4 Marketplace Report: Premium Brand Spend Comes to Mobile Programmatic

Thursday, March 05, 2015 | by: Jeff Cunning

At the end of 2014, mobile programmatic advertising saw record levels of spend driven by substantial growth in ad prices and premium brand spend. Brand advertisers delivered 52% of overall adve... read more

MoPub Quarterly Advertising Insights – Q3 2013

Monday, October 07, 2013 | by: Elain Szu

We are excited to share with you our latest Mobile Advertising Insights Report for Q3 2013. The MoPub Quarterly Advertising Insights Report provides market data and insights on the trends ... read more

MoPub Quarterly Advertising Insights - Q2 2013

Thursday, July 18, 2013 | by: Elain Szu

We’re delighted to share with you our latest report on the state of mobile advertising in Q2 2013. The MoPub Quarterly Advertising Insights Report provides market data and insights on ... read more

Q1 Ends with Mobile Ad Demand Momentum that Surpasses Q4 and Sets Up Significant Growth in Q2

Thursday, April 18, 2013 | by: Elain Szu

MoPub Releases 2013 Q1 Findings in The Mobile Advertising Marketplace Report; Mobile Ad Spending in Q1 Surpassed Q4 2012 Spending Highlights include dramatic growth in demand momentum... read more

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