MoPub and adsquare partner for mobile audiences

Monday, December 19, 2016 | by: Meridith Miller

We’re pleased to share that MoPub is partnering with adsquare , a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-ap... read more

State of Supply Quality in Mobile Programmatic | Part I: Fraud

Wednesday, June 22, 2016 | by: Elain Szu

We are pleased to release the first section of a whitepaper series that seeks to explain how fraud, viewability, and ad blocking are impacting the mobile advertising ecosystem today — to help m... read more

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

Thursday, June 16, 2016 | by: Meridith Miller

We are pleased to announce our partnership with Forensiq ( @Forensiq ), an industry-leading platform for ad fraud detection. Our partnership seeks to heighten supply quality across t... read more

Three important questions about ad network mediation for publishers

Tuesday, May 24, 2016 | by: Elena Elfimova

We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to... read more

Global Mobile Programmatic Trends Report: Mobile programmatic — from emergent to established

Thursday, May 19, 2016 | by: Jeff Cunning

We’re pleased to publish the latest Global Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance acros... read more

Major automotive brand drives 150,000+ dealership visits in two months with native ads

Wednesday, April 06, 2016 | by: Jeff Cunning

We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand... read more

Global Mobile Programmatic Trends Report: premium is the next phase of mobile programmatic

Thursday, February 18, 2016 | by: Jeff Cunning

We’re pleased to publish the latest Global Mobile Programmatic Trends Report , a quarterly update that takes an in-depth look at trends in monetization and ad performance across the ... read more

Mobile app viewability: the opportunity to be seen

Tuesday, January 05, 2016 | by: Meridith Miller

It’s a new year, but that doesn’t mean the contents of last year are no longer with us! In fact, one of the most talked-about topics in 2015 will be an area of focus for MoPub in 2016, and that... read more

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Wednesday, November 04, 2015 | by: Jeff Cunning

Today, we’re delighted to release our OpenRTB 2.3 spec , which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newe... read more

Updated MoPub Platform Pricing

Thursday, August 08, 2013 | by: John Egan

One of the highlights in the MoPub offering to mobile publishers is increased transparency, and in that spirit we are announcing some slight changes to our platform pricing structure.  The goal... read more

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