Advancing to the next phase of mobile in-app monetization: MoPub Advanced Bidding now in alpha

Tuesday, January 16, 2018 | by: Boris Logvinskiy

As we move into a new year, we’re extremely excited to share the progress we’ve made toward the next phase of mobile in-app monetization. MoPub Advanced Bidding — our answer to header bidding for mobile app — is now in closed-alpha with a few select publishers. This solution allows ad networks to bid alongside DSPs in real-time for the same impression, replacing the antiquated ads waterfall. Initial test results are very encouraging. read more

Announcing the release of MoPub’s publisher reporting API

Monday, November 07, 2016 | by: Elain Szu

We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is ... read more

Introducing Rewarded Video on MoPub Marketplace

Tuesday, October 25, 2016 | by: Elain Szu

We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly ser... read more

Introducing Inventory Segments for Demand Partners

Wednesday, September 21, 2016 | by: Sylvia Lam

This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now a... read more

Introducing native video ads beta

Friday, November 20, 2015 | by: Elain Szu

Since we first introduced native ads, we’ve seen great adoption of this format by app publishers and advertisers alike. In our latest Mobile Programmatic Trends Rep... read more

Enhancements to MoPub data and reporting

Tuesday, November 17, 2015 | by: Elena Elfimova

We’re excited to announce that our publishers now have faster access to reporting data and that changes made in the UI also take effect faster. We know you need timely data to monito... read more

MoPub’s RTB 2.3 spec brings new capabilities along with the latest standards

Wednesday, November 04, 2015 | by: Jeff Cunning

Today, we’re delighted to release our OpenRTB 2.3 spec , which brings DSPs new functionality to accompany the latest standards in mobile programmatic advertising. The newe... read more

Introducing the MoPub Demand Platform

Wednesday, September 02, 2015 | by: Jeff Cunning

We’re thrilled to announce the launch of the MoPub Demand Platform, a new self-service interface for demand-side partners to manage their business with MoPub around the globe. With the MoPub De... read more

New support for rewarded video ads

Tuesday, September 01, 2015 | by: Elain Szu

We’re excited to announce that publishers can now use MoPub to manage their rewarded video ads from our network partners Unity Ads, AdColony, Vungle, and Chartboost. With the growing... read more

Twitter Audience Platform: What it means for publishers

Thursday, August 20, 2015 | by: Elain Szu

Today, Twitter announced the Twitter Audience Platform : a simple and effective way for Twitter advertisers to reach audiences both on Twitter and in the thousands of apps t... read more

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