Who’s playing mobile games in 2020? Top tips for app publishers

Tuesday, March 31, 2020 | by: Nicolas McConnell

As a gaming app publisher, it’s important to understand who is playing games today; understanding your audience can help you increase engagement (and in-app monetization). So who is playing mobile games in 2020? Hint: it’s everyone. read more

Welcoming Pangle to MoPub Marketplace

Monday, March 09, 2020 | by: Pavlina Vasilatou

MoPub is pleased to announce the integration and launch of the Pangle demand-side platform (DSP) on MoPub Marketplace. Pangle is the leading video advertising platform from ByteDance that offers interactive and high performing in-app advertising solutions. read more

From arcade to new decade: how did gaming apps evolve to what they are today?

Wednesday, March 04, 2020 | by: Nicolas McConnell

In MoPub’s Gaming 101 series, our aim is to arm mobile gaming publishers with the tools and knowledge they need to better understand the mobile gaming community, audience types, genres, key terminology, and ultimately, how to monetize. In this article, we’ll uncover insights on the mobile gaming community and its origins. read more

BitMango benefits from MoPub’s full platform solution

Monday, March 02, 2020 | by: Boram Ku

After testing MoPub’s full platform solution, BitMango experienced a 10% ARPDAU increase and increased operational efficiency. Learn more here! read more

Advanced Bidding moving full speed ahead: Exciting updates from Facebook Audience Network, Mintegral, and Verizon

Wednesday, February 26, 2020 | by: Calvin Yeung

Starting today, we’ve moved Facebook Audience Network into open beta with Advanced Bidding. Any publisher that wants to opt into Advanced Bidding with Facebook Audience Network can do so by simply reaching out to their MoPub account teams or support@mopub.com. read more

SundayToz reaps the rewards of MoPub’s full-stack platform

Monday, January 06, 2020 | by: Boram Ku

SundayToz is a social and mobile gaming developer based in Korea, known for casual puzzle games. Originally operating on an in-app purchase (IAP) only model, SundayToz chose to add in-app advertising (IAA) to their business model. Looking to increase return on investment, SundayToz made the switch to MoPub’s 
 full-platform solution and experienced 
positive results. read more

Making hyper-casual games a hit: Five lessons from Voodoo at MoPub’s #Momentum

Friday, December 13, 2019 | by: Natalie Breitbach

Voodoo, a long-time MoPub partner and global leader in hyper-casual mobile gaming, traveled to South Korea to join us for MoPub's #Momentum Seoul summit to share their insights with MoPub clients and friends in the region. Don't miss the top 5 takeaways from Voodoo. read more

Momentum 2019: Exploring the growth engine

Tuesday, December 10, 2019 | by: Natalie Breitbach

Our #Momentum series of exclusive publisher summits is designed to bring best-in-class app publishers and industry partners together to discuss challenges, opportunities, and the hot topics of the day. This year we hosted in San Francisco, Paris, Seoul, and Tokyo; while every region is different, four key themes emerged across each event. Read on to learn more. read more

3 reasons why worldwide hit Rope Rescue! chooses MoPub to power its ad monetization

Thursday, December 05, 2019 | by: Calvin Yeung

Recognizing the importance of ad monetization as a part of its overall growth strategy, Coda made the decision to work with MoPub to foster a seamless game-play and in-app ads experience early on in order to minimize user churn and increase performance. read more

10 tips for a healthy MoPub waterfall

Tuesday, November 26, 2019 | by: Tiffany Muriel

Mobile app publishers, when setting up your waterfall, consider these ten best practices to maximize your monetization. From account-level blocking to geo-segmenting with line items, you won't want to miss these tips. read more

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