How to get ahead with header bidding

Monday, August 05, 2019 | by: Sara Penchina

At MoPub — and across the adtech industry — there’s constant talk about header bidding and mobile in-app bidding. Not quite up to speed on this topic, or unsure what you need to know? Read on for an overview of how header bidding developed, its transition into the mobile app space, and why it’s valuable today for both publishers and advertisers. read more

Test results are in: the promise of mobile app bidding has become a reality

Wednesday, July 24, 2019 | by: Jayme Farrell-Ranker

Mobile app advertising is increasingly moving more holistically towards programmatic buying methods, an approach designed to increase both overall ad revenue for publishers and supply access for buyers. It’s the mobile app world’s version of header bidding; at MoPub, our in-app bidding solution is known as Advanced Bidding. In-app bidding is a hot topic across the industry — but does it work? This piece details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. read more

Uken Games sees multifaceted success with MoPub's platform

Tuesday, July 09, 2019 | by: Sara Penchina

Uken Games switched from their previous monetization platform to MoPub and saw success in three particular areas: performance, client support, and innovation. read more

Native ads best practices for app publishers

Friday, June 28, 2019 | by: Natalie Breitbach

Native ads are a great way to seamlessly engage your app users. To properly implement MoPub native ads into your app, be sure to follow these technical best practices. read more

Maximizing your mediation: Top tips for evaluating a monetization solution

Tuesday, June 25, 2019 | by: Vincent Pagnard-Jourdan

As a gaming app developer with specific needs, what are the different elements you need to take into consideration when picking a monetization platform? Should you look for a gaming-specific solution? Is it best to have all demand flowing through one platform, or to diversify? CPA or CPM? At Casual Connect Europe, MoPub’s Vincent Pagnard-Jourdan (Head of Publisher Partnerships, EMEA) shared learnings from his years of expertise helping Europe's top gaming publishers maximize the value of their ad inventory. read more

Detecting & preventing in-app invalid traffic (IVT)

Monday, June 10, 2019 | by: Sara Penchina

MoPub is committed to our mission of helping developers and publishers monetize their applications and maximize revenue, which is why traffic quality remains a top priority. In this article, we explore how and why publishers can detect and prevent invalid traffic (IVT). read more

MoPub launches Pixalate pre-bid IVT filtering for Marketplace

Thursday, May 30, 2019 | by: Samantha Solmonson

In January of this year, we announced post-bid traffic quality partnerships with Pixalate and DoubleVerify, two of the leading MRC-accredited vendors in invalid traffic (IVT) management. Today, we are happy to announce that we’ve expanded our partnership with Pixalate to include pre-bid IVT filtering. read more

GSN Games finds their inner winner with MoPub’s Advanced Bidding

Tuesday, May 28, 2019 | by: Casie Attardi Jordan

People are using mobile apps in ever-changing ways: for creative inspiration, as a distraction from everyday life, or even to expand their linguistic capabilities. For the GSN Games audience, it’s all about finding their inner winner — and thanks to MoPub’s Advanced Bidding solution, GSN Games has been able to win at monetization in a new way. Learn what results they've seen. read more

Understand true ads LTV: MoPub impression-level revenue data now available in SDK 5.7

Tuesday, May 21, 2019 | by: David Gregson

We’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will then have the flexibility to either process the data themselves or send it to their partners such as Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA, and Tenjin for deeper analysis and reporting. Our SDK-based solution (available starting with MoPub SDK 5.7) enables publishers and third-party analytics and attribution providers to more easily ingest the data through an existing integration, rather than having to create a new API. read more

MoPub launches support for app-ads.txt

Wednesday, May 08, 2019 | by: Samantha Solmonson

In a recent blog post, we discussed the importance of leveraging the IAB’s app-ads.txt spec in order to combat unauthorized reselling and app spoofing. As we have seen with the widespread adoption of its desktop counterpart, MoPub believes app-ads.txt will help create a trusted environment for in-app ad buying and selling. MoPub is happy to announce that we are now supporting the IAB’s most recent version of the app-ads.txt specification. read more

Sign up for our newsletter to stay up-to-date with our articles, news, events and more.