Publisher Spotlight: Tripledot Studios on user-level revenue

Wednesday, February 20, 2019 | by: Noam Yasour

User-level data is becoming increasingly important in the mobile app space, but there are challenges. In this edition of our Publisher Spotlight series we interview Akin Babayigit, Co-founder and COO of Tripledot Studios, on the facts and myths of user-level data. read more

MoPub Analytics: Fast, intuitive, and visual access to your data

Wednesday, February 06, 2019 | by: Michal Jacobsberg-Reiss

Today we’re excited to announce that we’re launching a new analytics solution: MoPub Analytics. It’s fast, offers a wide range of visualizations, and is built with an intuitive user experience in mind. This new solution provides our clients with a number of new capabilities beyond what they've had access to in the past, while at the same time ensuring that they can continue running their core reporting use cases. read more

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

Tuesday, January 08, 2019 | by: Elizabeth Gilmore

Traffic quality is a top priority for MoPub and our clients, and invalid traffic (IVT) is an industry-wide concern. Today marks the launch of our comprehensive, multi-step approach to ensuring traffic quality through direct integrations with best-in-class IVT-management vendors while continuing to leverage Twitter’s global policy operations resources to enforce stringent policies for controlling traffic quality across our exchange. read more

Tackling ad fraud together: A New Year's resolution

Monday, January 07, 2019 | by: Samantha Solmonson

Ad fraud is on the rise, and it's time to unite to take action. In this post we take a look at the state of mobile ad fraud today, and five ways everyone in the digital ecosystem can work to tackle this major issue. read more

Easybrain takes success to the next level

Monday, December 17, 2018 | by: Rémy Cottin

Using MoPub's enterprise-grade platform, top mobile publisher Easybrain (known for Sudoku.com and Pixel Art games) was able to maximize revenue with a tailored waterfall, access international demand, and increase ARPDAU by 30%. Learn more in this case study. read more

5 keys to monetization success for (hyper) casual game developers

Monday, December 10, 2018 | by: Vincent Pagnard-Jourdan

Casual and hyper-casual gaming apps have become incredibly popular with users — and highly successful from a monetization standpoint. Learn how top gaming app developers are using ad monetization to drive high revenue, and why MoPub is the platform of choice for so many game developers. read more

Why MoPub is taking a stance on accurate impression tracking

Monday, December 03, 2018 | by: Jeff Carlson

Tracking impressions across creative formats accurately and consistently enables advertisers to optimize their budgets and measure the success of their campaigns more effectively. However, not all mobile monetization platforms or ad serving tools today measure in-app impressions consistently across formats, which in some cases creates reporting and billing discrepancies in the mobile industry. Learn why MoPub decided to become an early adopter of the MRC's measurement guidelines and what we've seen as a result. read more

Rewarded video today: Six insights into MoPub’s unique offering

Tuesday, October 30, 2018 | by: Diana Boiteux

What's going on with rewarded video today? Non-gaming brands contribute a larger share of voice than gaming advertisers on MoPub. Playables are one of the most innovative formats in the rewarded space and are growing aggressively. LATAM and APAC regions have shown tremendous growth and is expected to grow further for rewarded ad formats.The highest yield for a rewarded video publisher is delivered when real-time bidding (RTB) demand is enabled alongside network demand. With the adoption of Advanced Bidding, we expect publishers’ yield to improve significantly as it allows demand partners to bid on unique users that they were unable to reach previously due to legacy waterfall setup. read more

Time-saving new line item management experience

Monday, October 29, 2018 | by: Calvin Yeung

We’re excited to share more about what we’ve done to the fully redesigned line item detail page in an effort to streamline publishers’ inventory management and ad monetization experience. As part of this change, publishers have access to new tools and workflows, such as the new creative review tool, which will help users save time and work more efficiently in their MoPub account. read more

How header bidding is moving into apps

Tuesday, October 16, 2018 | by: Natalie Breitbach

Most premium publishers who sell inventory programmatically rely on a tactic called header bidding, which allows them to simultaneously offer inventory to all of their ad exchanges before making calls to their ad servers. While header bidding has steadily gained adoption on the open web, it has been slower to gain popularity among app publishers. Because there is not an actual header within apps, the phrase “mobile header bidding” is a misnomer, which is why industry insiders instead call this practice “mobile bidding,” “advanced bidding” or “unified auction.” Casie Jordan, director of professional services at Twitter-owned mobile ad tech company MoPub, spoke with eMarketer’s Ross Benes about how header bidding is moving into apps. read more

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