Advancing to the next phase of mobile in-app monetization: MoPub Advanced Bidding now in alpha

Tuesday, January 16, 2018 | by: Boris Logvinskiy

As we move into a new year, we’re extremely excited to share the progress we’ve made toward the next phase of mobile in-app monetization. MoPub Advanced Bidding — our answer to header bidding for mobile app — is now in closed-alpha with a few select publishers. This solution allows ad networks to bid alongside DSPs in real-time for the same impression, replacing the antiquated ads waterfall. Initial test results are very encouraging. read more

Take control of your monetization strategy with machine learning: Introducing MoPub Dynamic Waterfall

Monday, January 15, 2018 | by: Calvin Yeung

On the heels of some recently introduced machine learning-powered enhancements, we are excited to announce Dynamic Waterfall, a dynamic optimization feature aimed at increasing yield and improving user experience by reducing latency in ad response time. read more

Publisher Spotlight: How TMSoft’s Todd Moore found success by building (and monetizing) apps to solve personal problems

Tuesday, December 12, 2017 | by: Julia Martin

We’re excited to introduce MoPub’s Publisher Spotlight video interview series, where app developers can find tips and inspiration from some of our top publisher partners. This interview series is not only about highlighting successful monetization strategies for apps, it’s also about sharing the stories of the people who make those apps a success. In this edition we interview Todd Moore, CEO and Founder of TMSoft (maker of the popular White Noise app). read more

Cracking the code on in-app programmatic: 3 best practices for publishers and buyers

Monday, November 06, 2017 | by: Natalie Breitbach

Half of all digital media usage time in the U.S. is now spent in mobile apps. That’s a staggering percentage, and one that digital buyers and sellers certainly can’t ignore. MoPub’s Director of Professional Services, Casie Jordan, recently took the stage at AdExchanger’s Programmatic I/O conference in New York City to share three key best practices for mobile app programmatic advertising for both buyers and sellers; read on for highlights, and catch the full video of Casie’s session. read more

Clipbox increases revenue by 30%

Tuesday, October 17, 2017 | by: Mariko Mizukami

Leading Japanese utility app Clipbox integrated MoPub after seeing revenue through ad networks start to stagnate. MoPub's effective network mediation combined with increased competition from programmatic demand on MoPub Marketplace resulted in a 30% increase in revenue for Clipbox. Learn more in our new case study, available below in English, Japanese, and Korean. (日本語で利用可能です。) read more

Major revenue growth for Alarmy through the scale of MoPub's platform

Tuesday, September 26, 2017 | by: Alyssa Soh

Innovative South Korean alarm clock app Alarmy (made by Delight Room Co., Ltd.) integrated with MoPub in order to better monetize their app through access to high quality, global demand at scale. Learn more in our new case study, available in English, Korean, and Japanese. read more

Viewability matters: The value for mobile publishers

Tuesday, September 26, 2017 | by: Meridith Miller

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more. read more

iOS 11 and Android Oreo compatibility

Wednesday, September 20, 2017 | by: Calvin Yeung

Concerned about new operating system releases? Good news: The recently released MoPub SDK (v4.16 on iOS and v4.16.1 on Android) is fully compatible with the latest iOS 11 and Android Oreo. read more

Timehop adds revenue stream with MoPub rewarded video

Tuesday, September 19, 2017 | by: Natalie Breitbach

In order to keep the app free for users, Timehop uses ads to monetize. They recently integrated rewarded video ads through MoPub with the goal of increasing ads revenue while also providing a positive user experience. Learn more in this new case study. read more

Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution

Monday, September 18, 2017 | by: Mariko Mizukami

Popular Japanese app Norikae Annai found success using MoPub’s flexible, full-platform monetization solution — including 20-40% higher eCPMs. Case study available in English, Japanese, and Korean. read more

Sign up for our newsletter to stay up-to-date with our articles, news, events and more.