SundayToz reaps the rewards of MoPub’s full-stack platform

Monday, January 06, 2020 | by: Boram Ku

SundayToz is a social and mobile gaming developer based in Korea, known for casual puzzle games. Originally operating on an in-app purchase (IAP) only model, SundayToz chose to add in-app advertising (IAA) to their business model. Looking to increase return on investment, SundayToz made the switch to MoPub’s 
 full-platform solution and experienced 
positive results. read more

Making hyper-casual games a hit: Five lessons from Voodoo at MoPub’s #Momentum

Friday, December 13, 2019 | by: Natalie Breitbach

Voodoo, a long-time MoPub partner and global leader in hyper-casual mobile gaming, traveled to South Korea to join us for MoPub's #Momentum Seoul summit to share their insights with MoPub clients and friends in the region. Don't miss the top 5 takeaways from Voodoo. read more

Momentum 2019: Exploring the growth engine

Tuesday, December 10, 2019 | by: Natalie Breitbach

Our #Momentum series of exclusive publisher summits is designed to bring best-in-class app publishers and industry partners together to discuss challenges, opportunities, and the hot topics of the day. This year we hosted in San Francisco, Paris, Seoul, and Tokyo; while every region is different, four key themes emerged across each event. Read on to learn more. read more

3 reasons why worldwide hit Rope Rescue! chooses MoPub to power its ad monetization

Thursday, December 05, 2019 | by: Calvin Yeung

Recognizing the importance of ad monetization as a part of its overall growth strategy, Coda made the decision to work with MoPub to foster a seamless game-play and in-app ads experience early on in order to minimize user churn and increase performance. read more

10 tips for a healthy MoPub waterfall

Tuesday, November 26, 2019 | by: Tiffany Muriel

Mobile app publishers, when setting up your waterfall, consider these ten best practices to maximize your monetization. From account-level blocking to geo-segmenting with line items, you won't want to miss these tips. read more

The future of mobile app bidding is here: best practices for publishers to test the impact of bidding solutions

Tuesday, October 15, 2019 | by: Sara Penchina

At GameDaily Connect USA, MoPub’s Head of Strategic Publisher Partnerships, Americas Kavitha Gadde took the stage to discuss the state of mobile app bidding — a topic that has become the focal point of considerable hype in the adtech community — and the results publishers and buyers alike are experiencing. read more

Advanced Bidding is a hit for music streaming platform Audiomack

Tuesday, October 08, 2019 | by: Calvin Yeung

Audiomack leverages a hybrid combination of in-app subscription and advertising to monetize the mobile app. Thanks in part to MoPub’s Advanced Bidding solution and unique native demand, Audiomack has been able to provide a free platform for new and emerging artists to reach their audience at scale. read more

How to monetize your game: monetization models for mobile game publishers to consider

Thursday, October 03, 2019 | by: Sara Penchina

As app discovery becomes more competitive and more publishers turn to paid user acquisition, the value of ad monetization increases. So how can gaming app developers best approach monetization for these popular apps, and what should drive their monetization strategy? Here are key monetization models to consider when it comes to generating revenue from your game, covering both advertising and paid options in-app. read more

Three strategies for publishers to succeed with app monetization

Tuesday, September 24, 2019 | by: Ben Kaplan

Publishers can best chart a course for a successful app monetization strategy when they evaluate data at its most granular levels, deliver the best consumer experiences, and leverage platform diversification for more effective audience acquisition. read more

Understand the health of your ad business at a glance with MoPub’s publisher UI dashboard

Tuesday, September 17, 2019 | by: Calvin Yeung

We’re excited to announce the beta of the completely revamped MoPub publisher UI dashboard, available to all of our publishers beginning today, designed to save you time. read more

Sign up for our newsletter to stay up-to-date with our articles, news, events and more.