Moving the Ecosystem Forward with the First Wave of Advanced Bidders

Wednesday, June 06, 2018 | by: David Gregson

Just as it’s important to have the right technology and platform to make this a reality, active participation from all parties of the ecosystem is also crucial. Today we are excited to announce that we are working with Facebook Audience Network, AdColony, AppLovin, and TapJoy to accelerate the evolution of Advanced Bidding. More partners are expected to participate in Advanced Bidding throughout 2018 and beyond. read more

MoPub transitions to shown impressions metric: Standardizing how ad impressions are counted

Monday, June 04, 2018 | by: Calvin Yeung

We’re making an important policy update to the way that we count all ad impressions. On July 2, 2018, MoPub will be unifying the way we measure impressions for all ad formats to align with the Media Rating Council (MRC) guidelines for ad impression definition. With this change, MoPub will only count a non-interstitial ad impression when at least 1 pixel of an ad appears on the device screen. read more

How one social media influencer is building a mobile apps empire

Wednesday, May 02, 2018 | by: Julia Martin

When high school senior Josiah Jenkins released his first video on Vine in 2013 (a silly compilation of clips he put together featuring himself and a couple friends), he had no idea it would become the first stepping stone toward his amazingly successful journey in social media, digital marketing, and eventually, mobile app publishing. Learn more in our latest Publisher Spotlight video. read more

MoPub Match!: Five lessons for publishers and DSPs looking for a "dream date"

Tuesday, March 27, 2018 | by: Julia Martin

The world of mobile programmatic brings together tens of thousands of mobile app publishers and hundreds of demand-side platforms (DSPs) around the globe — but what determines how connections are made? To help publishers and DSPs understand each other's desires, motivations and goals, we recently hosted MoPub Match!, a unique “dating game show” session at Mobile Growth Summit. Check out the full video, or read on for the highlights of the five themes we covered. read more

Publisher Spotlight: How two savvy high schoolers turned their idea into a multi-million dollar app

Monday, March 26, 2018 | by: Julia Martin

Friends and programmers Aaron Wojnowski and Christian Lunny never realized just how huge their app, Musi, would become. Now, consistently ranked within the Top 5 iOS apps in the Music category, with tens of millions of downloads across more than 150 countries worldwide, Musi is certainly that today — huge. But part of what has made Musi’s rise to the top of the charts so incredible is that its two co-founders were just sophomores in high school when they built and launched it. read more

Publisher Spotlight: From the public health sector to successful online dating apps

Wednesday, February 14, 2018 | by: Julia Martin

We’re excited to share the second episode of MoPub’s Publisher Spotlight video interview series, where app developers can find tips and inspiration from some of our top publisher partners. This interview series is not only about highlighting important monetization strategies for apps, it’s also about sharing the stories of the people who make those apps successful. There are many different paths to success in the app world, and we’re delighted to be able to hear the stories of some of the best in the business. read more

The next phase of app monetization: Key mobile header bidding insights from SEGA

Monday, February 05, 2018 | by: Natalie Breitbach

At Casual Connect USA, MoPub’s Head of Product Boris Logvinskiy took the stage to discuss header bidding — one of the hottest terms when it comes to monetization these days — and what it means for mobile app developers. He was joined by Adam Carey, Senior Director of Ad Monetization at SEGA, who shared his experiences and why he feels that header bidding style solutions are crucial. Highlights from their talk as well as a video of the full session can be found in this post. read more

Advancing to the next phase of mobile in-app monetization: MoPub Advanced Bidding now in alpha

Tuesday, January 16, 2018 | by: Boris Logvinskiy

As we move into a new year, we’re extremely excited to share the progress we’ve made toward the next phase of mobile in-app monetization. MoPub Advanced Bidding — our answer to header bidding for mobile app — is now in closed-alpha with a few select publishers. This solution allows ad networks to bid alongside DSPs in real-time for the same impression, replacing the antiquated ads waterfall. Initial test results are very encouraging. read more

Take control of your monetization strategy with machine learning: Introducing MoPub Dynamic Waterfall

Monday, January 15, 2018 | by: Calvin Yeung

On the heels of some recently introduced machine learning-powered enhancements, we are excited to announce Dynamic Waterfall, a dynamic optimization feature aimed at increasing yield and improving user experience by reducing latency in ad response time. read more

Publisher Spotlight: How TMSoft’s Todd Moore found success by building (and monetizing) apps to solve personal problems

Tuesday, December 12, 2017 | by: Julia Martin

We’re excited to introduce MoPub’s Publisher Spotlight video interview series, where app developers can find tips and inspiration from some of our top publisher partners. This interview series is not only about highlighting successful monetization strategies for apps, it’s also about sharing the stories of the people who make those apps a success. In this edition we interview Todd Moore, CEO and Founder of TMSoft (maker of the popular White Noise app). read more

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