How header bidding is moving into apps

Tuesday, October 16, 2018 | by: Natalie Breitbach

Most premium publishers who sell inventory programmatically rely on a tactic called header bidding, which allows them to simultaneously offer inventory to all of their ad exchanges before making calls to their ad servers. While header bidding has steadily gained adoption on the open web, it has been slower to gain popularity among app publishers. Because there is not an actual header within apps, the phrase “mobile header bidding” is a misnomer, which is why industry insiders instead call this practice “mobile bidding,” “advanced bidding” or “unified auction.” Casie Jordan, director of professional services at Twitter-owned mobile ad tech company MoPub, spoke with eMarketer’s Ross Benes about how header bidding is moving into apps. read more

Publisher Spotlight: The Weather Channel

Thursday, September 27, 2018 | by: Natalie Breitbach

In this edition of our Spotlight series, we interview Randi Stipes, Head, Consumer & Ad Sales Marketing at Watson Media and Weather, makers of The Weather Channel app. Hear why The Weather Channel decided to redesign their top app, what role machine learning plays in the experience, and The Weather Channel's tips for other publishers. read more

From hip-hop to a successful app business: How an early focus on monetization brought success to Spinrilla

Thursday, June 28, 2018 | by: Julia Martin

Turning an app into a sustainable business takes more than just a great idea. In our latest Publisher Spotlight video interview, the story of top app Spinrilla’s founder Dylan Copeland shows why it’s important to think about monetization from the beginning, especially for developers planning to focus on ads to generate revenue. read more

Moving the ecosystem forward with the first wave of Advanced Bidders

Wednesday, June 06, 2018 | by: David Gregson

Just as it’s important to have the right technology and platform to make this a reality, active participation from all parties of the ecosystem is also crucial. Today we are excited to announce that we are working with Facebook Audience Network, AdColony, AppLovin, and TapJoy to accelerate the evolution of Advanced Bidding. More partners are expected to participate in Advanced Bidding throughout 2018 and beyond. read more

MoPub transitions to shown impressions metric: Standardizing how ad impressions are counted

Monday, June 04, 2018 | by: Calvin Yeung

We’re making an important policy update to the way that we count all ad impressions. On July 2, 2018, MoPub will be unifying the way we measure impressions for all ad formats to align with the Media Rating Council (MRC) guidelines for ad impression definition. With this change, MoPub will only count a non-interstitial ad impression when at least 1 pixel of an ad appears on the device screen. read more

How one social media influencer is building a mobile apps empire

Wednesday, May 02, 2018 | by: Julia Martin

When high school senior Josiah Jenkins released his first video on Vine in 2013 (a silly compilation of clips he put together featuring himself and a couple friends), he had no idea it would become the first stepping stone toward his amazingly successful journey in social media, digital marketing, and eventually, mobile app publishing. Learn more in our latest Publisher Spotlight video. read more

MoPub Match!: Five lessons for publishers and DSPs looking for a "dream date"

Tuesday, March 27, 2018 | by: Julia Martin

The world of mobile programmatic brings together tens of thousands of mobile app publishers and hundreds of demand-side platforms (DSPs) around the globe — but what determines how connections are made? To help publishers and DSPs understand each other's desires, motivations and goals, we recently hosted MoPub Match!, a unique “dating game show” session at Mobile Growth Summit. Check out the full video, or read on for the highlights of the five themes we covered. read more

Publisher Spotlight: How two savvy high schoolers turned their idea into a multi-million dollar app

Monday, March 26, 2018 | by: Julia Martin

Friends and programmers Aaron Wojnowski and Christian Lunny never realized just how huge their app, Musi, would become. Now, consistently ranked within the Top 5 iOS apps in the Music category, with tens of millions of downloads across more than 150 countries worldwide, Musi is certainly that today — huge. But part of what has made Musi’s rise to the top of the charts so incredible is that its two co-founders were just sophomores in high school when they built and launched it. read more

Publisher Spotlight: From the public health sector to successful online dating apps

Wednesday, February 14, 2018 | by: Julia Martin

We’re excited to share the second episode of MoPub’s Publisher Spotlight video interview series, where app developers can find tips and inspiration from some of our top publisher partners. This interview series is not only about highlighting important monetization strategies for apps, it’s also about sharing the stories of the people who make those apps successful. There are many different paths to success in the app world, and we’re delighted to be able to hear the stories of some of the best in the business. read more

The next phase of app monetization: Key mobile header bidding insights from SEGA

Monday, February 05, 2018 | by: Natalie Breitbach

At Casual Connect USA, MoPub’s Head of Product Boris Logvinskiy took the stage to discuss header bidding — one of the hottest terms when it comes to monetization these days — and what it means for mobile app developers. He was joined by Adam Carey, Senior Director of Ad Monetization at SEGA, who shared his experiences and why he feels that header bidding style solutions are crucial. Highlights from their talk as well as a video of the full session can be found in this post. read more

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