The MoPub Demand Platform

Ad formats

Connect with your audience through cutting-edge, engaging ad formats. We offer the latest innovative ad formats to empower you to create engaging, on-brand experiences for your clients.


Video ads are one of the most powerful ways to engage with consumers. On mobile, video provides an unmatched experience: the fullscreen format captivates the user and brings the advertiser’s message to life.


Native ads on MoPub are high quality, content-driven experiences that engage consumers by matching the look and feel of an app’s user interface. Because the ads complement the in-app experience, consumers are more likely to consume and engage with your ads. To see native ads in action, try our Native Preview Tool.

Native Video

Native video ads pair the non-intrusive user experience of native advertising with the interactivity of video to deliver a compelling ad experience in a high-quality setting.

Opt-in Video

Opt-in video, or rewarded video, gives the user a choice to engage with a video ad in return for in-app reward, encouraging the user to interact with more video ads. Opt-in video provides strong completion rates and gives advertisers more flexibility and time to get their message across.

Rich Media

MoPub supports MRAID so buyers can reach their audience with rich and interactive functionality designed for mobile.


Display ads, including fullscreen ad units, medium rectangles, and banners, help our buyers scale on mobile with images or rich media.

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