Today I’m excited to announce our European headquarters in London. Being an established ad tech hub already, London made perfect sense to be our EMEA home base. The UK is our second largest country served and many of our partners and publishers are London based which allows MoPub to be more available to their needs.
We have long seen EMEA as an important component of our business. In fact, last month, EMEA countries represent more than 10% of auctions MoPub serves and over 20% of total MoPub revenue. We know this region has major influence to mobile advertising as a whole, which is why we’ve decided to make this a major MoPub investment.
Paul Childs will be leading the new office as our new EMEA Vice President and General Manager. Previously, he was co-founder and Chief Marketing Officer for Adfonic, where he was instrumental building a top tier innovative global mobile advertising platform. He also held senior positions at InfoSpace, T-Mobile International and Orange. Paul will oversee MoPub’s business in Europe, Middle East and Africa.
Paul said, “I am delighted to be given the opportunity to lead business efforts in the EMEA region. Having worked with MoPub at Adfonic, I am excited about joining the company that sets the gold standard in mobile advertising. I look forward to building upon MoPub’s market leadership and driving further success.”
Please join us in welcoming Paul to MoPub and MoPub to Europe! -Jim