Advertising in mobile apps presents a huge opportunity for reaching today’s consumers at scale — but in order to maximize success, mobile marketers should invest time to fully understand, test, and optimize their ad formats. In this piece, we explore best practices for marketers looking to get smarter about formats and take their in-app ad campaigns to the next level. Click here or on the image below to view or download.
About the author: Michael Borgmann, Strategic Partnerships Lead
Michael has been in digital advertising for 10+ years, working first as a marketer himself handling user acquisition, and now using his background to assist mobile marketers directly as a consultant on MoPub's Marketer Program team. Currently, he's focused on helping top mobile apps achieve their marketing goals and making sure that his partners are prepared for future opportunities in the in-app programmatic space. He lives in New York City but is a die hard Chicago Cubs fan. You can find Michael on Twitter at @md_borgmann.