Global app usage trends in the COVID-19 era

March 27, 2020

Tags: 2020, Industry Perspectives, Publishers, DSPs, Marketers

The COVID-19 global pandemic has left people around the world confused and searching for answers. At MoPub, doing everything we can to make sure our teams and partners are safe is our top priority.

This new reality is impacting both personal and business situations, and on the business side, we recognize the needs of our partners and customers to have timely and actionable data. Some of our current observations of the COVID-19 impact on MoPub’s mediation platform follow, with the intent of informing decisions that marketers, demand partners, and app publishers need to make in the midst of an environment of uncertainty. Get the report here.


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