April 15 update: Global app usage trends in the COVID-19 era

April 15, 2020

Tags: 2020, Industry Perspectives, Publishers, DSPs, Marketers

John Egan

@jegania

The COVID-19 global pandemic has left people around the world confused and searching for answers. At MoPub, doing everything we can to make sure our teams and partners are safe is our top priority. This new reality is impacting both personal and business situations, and on the business side, we recognize the needs of our partners and customers to have timely and actionable data.

This report is an update to our initial observations of the COVID-19 impact on MoPub’s mediation platform. This edition pays particular attention to changes over time and the transition from Q1 to Q2. Our intent is to inform the decisions that marketers, demand partners, and app publishers need to make in the midst of an environment of uncertainty. Get the report here.

 

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