May 27 update: Global app usage trends in the COVID-19 era
May 27, 2020
Tags: DSPs, Industry Perspectives, Marketers, Publishers
The COVID-19 global pandemic continues to impact people and businesses around the globe. At MoPub, doing everything we can to make sure our teams and partners are safe remains our top priority. We recognize the needs of our partners and customers to continually have timely and actionable data; this report is the third in a series exploring the impact of COVID-19 on the app and advertiser ecosystem.
This edition features unique insights on the in-app economy from Adjust. Our intent is to help marketers, demand partners, and app publishers make informed decisions in the midst of an environment in transition. Get the report here.
About the author: John Egan, Head of Demand, EMEA
John leads the EMEA Demand partnerships team and is responsible for MoPub's buy-side partnerships with programmatic buyers and direct marketers. John joined MoPub in 2012 prior to its being acquired by Twitter, where he led publisher acquisition. Prior to MoPub, John developed implemented the ad monetization strategy for a number of gaming companies. He lives in Dublin, Ireland, and is an (internal) award-winning Twitter follow at @jegania.
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