When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audience is in the Asia-Pacific region and other countries where data plans are expensive, as it can slow growth rate.
With this in mind, today we’re excited to announce MoPub’s modular SDK, a new solution that allows publishers to customize the SDK for only the ad formats they want to use. By introducing a modular architecture for both iOS and Android apps, we’ve minimized the space used by the MoPub SDK, which can lead to more app downloads at faster speeds and more room to build new features.
From standard banner ads to mobile-first formats such as native ads, MoPub supports one of the most comprehensive sets of ad formats — but now, you can pick and choose the ones you want to work with. Think you might want to try a new format later on? With MoPub, you have the freedom to update your formats at any time, without any commitment to the formats that you’ve previously chosen.
How it works: The new modular structure allows you to selectively embed part of the SDK in your application, resulting in savings o f up to 60% of disk space on Android, up to 35% on iOS, and a reduction in total app size.