Case study corner: MoPub’s publishers from around the globe benefit from our full platform solution

May 21, 2020

Tags: Publishers

Here at MoPub, we love a good customer success story. Many of our publishers from around the world have benefitted from our full platform solution and have tailored their monetization models based on the customization and flexibility we provide. Clients from Asia-Pacific, Europe, and North America have reaped the rewards of customizing their setup, resulting in revenue and ARPDAU increase. 

SundayToz reaps the rewards of MoPub’s full-stack platform

First, let’s travel to South Korea, where our managed publisher client SundayToz was looking to increase return on their investment in a mediation platform. SundayToz, a social and mobile gaming developer, is well known for casual puzzle games. Originally operating on an in-app purchase (IAP) only model, SundayToz chose to add in-app advertising (IAA) to their business model. Before switching to MoPub, SundayToz was looking to increase access to diversified demand and lower volatility in revenue. When they made the switch to MoPub’s full-platform solution, SundayToz experienced revenue growth and improved access to diversified demand. Learn more about their results here.

3 reasons why worldwide hit Rope Rescue! chooses MoPub to power its ad monetization

Next, we’ll head over to London where we encounter our next success story: Coda Platform. Coda entered the hyper-casual gaming scene in August of 2019 with the overnight success of the app Rope Rescue!, garnering more than 1 million installs in a matter of days. Recognizing the importance of ad monetization as a part of its overall growth strategy, Coda made the decision to work with MoPub to foster a seamless game-play and in-app ads experience early on in order to minimize user churn and increase performance. After making the switch to MoPub, Coda experienced positive results around education and training, access to unique demand, and client service. Learn more about their results here.

Uken Games sees multifaceted success with MoPub's platform

Lastly, we make the trek over to Toronto where we find Uken Games. Recognized for popular gaming apps Who Wants to Be a Millionaire and Jeopardy! World Tour, mobile publisher Uken Games switched from their previous monetization platform to MoPub and saw success in three particular areas: performance, client support, and innovation. They saw an average increase of 6% per month for average revenue per daily active user (ARPDAU) since integration with MoPub (Q3 2018 to Q2 2019, Who Wants to Be a Millionaire?) and a 10% increase in fill rate for rewarded video (Q3 2018 to Q2 2019, Who Wants to Be a Millionaire?). Learn more about their results here. 

The bottom line? MoPub provides the reliable foundation for a successful, durable app business that thrives in the short- and long-term. Our flexible solution is built with your needs in mind. MoPub's app monetization platform maximizes your revenue by enabling a true unified auction amongst all of your demand sources: ad networks; demand-side platforms (DSPs); and direct sold deals or cross-promotions. Want to learn more about our offerings? Reach out today.


About the author: Sara Penchina, Global Content Marketing Manager

Sara has 5+ years of B2B marketing and communications experience for companies in the advertising, marketing, tech, and media industries. At MoPub, she's currently focused on developing and executing content marketing strategy and activities supporting MoPub's market education, brand awareness, and lead generation initiatives. She lives in Brooklyn and is a certified yoga instructor. When she's not at work, you can find her at a barre or yoga class, practicing boxing (her latest fitness obsession), or planning her next trip. 

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