Introducing Mediation For Native Ad Networks

June 24, 2014

Tags: 2014, Publishers

Elain Szu
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App publishers no longer have to commit to only one ad network for native ads.

Over the last six months, we’ve seen increased adoption of the native ad format by mobile app publishers. Until now, publishers have had to either choose a single native ad source or dedicate resources to custom work in order to use multiple native ad sources in their apps.

Starting today, you’ll be able to manage multiple ad networks for native ads with our lightweight SDK. As the first full stack ad serving platform to offer network mediation, MoPub enables you to manage your inventory for native ads the same way that you do standard ad formats within a single interface. This feature is now available to all publishers globally.

With MoPub’s network mediation for native ads, you can:

  • Expand your options: Work with multiple ad networks for native ads instead of committing to a single ad network
  • Minimize custom development work: Access multiple native ad sources with a single SDK and easily switch between networks with built-in mediation control features
  • Optimize native ad revenue : Automatically prioritize networks based on performance for different parts of your inventory

Our platform also maximizes your native ad revenue by automatically selecting the ad source that offers the best CPM — whether that’s one of your native ad networks, an advertiser on MoPub Marketplace , or one of your direct-sold partners. In addition, you have the flexibility to choose how you monetize different parts of your app inventory with the same first-in-class ad serving features and pricing controls that we provide for standard ad formats today.

Native_Ads-Mediation launch-2

MoPub offers the only native ads platform that enables you to work with multiple native ad networks, thousands of native advertisers on MoPub Marketplace, and direct advertisers with a single SDK.

We look forward to making native ads even easier and more effective for app monetization in the coming months. To get started with native ad network mediation, download our latest iOS and Android SDKs.

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