Introducing Video Ads on MoPub Marketplace

July 17, 2013

Tags: 2013, Publishers

Elain Szu
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We’re always looking for ways to provide our clients with additional ways to monetize their apps – and video ads are a clear addition to that list.  That’s why we’re excited to be collaborating with video ad partners to bring you an easy and effective way to display video ads without burdening your app with more SDKs. Beginning next Wednesday, publishers will have access to video ads on any interstitial inventory through MoPub Marketplace .

Why video ads?

Not only does video offer an exciting new ad format for users, it also usually offers significantly higher eCPMs (often a multiple on banners) and can increase your interstitial fill rates.  We make it easy to place video ads in your apps by making all your interstitial ad units on MoPub Marketplace available to video advertisers.

How do I participate?

It’s simple: Make sure your apps are using MoPub iOS SDK version 1.10 or later and any of your iOS interstitials will qualify.  You can update your MoPub iOS SDK here .

Qualified inventory includes:

  • Full screen interstitials on iOS (Android coming soon)
  • Users running iOS version 4.0 or later
  • Ad unit sizes included: 320 x 480, 480 x 320, 1024 x 768, and 768 x 1024

What if I don’t use MoPub?

Then you’re missing out!  If you are not yet using MoPub, contact us today:

To learn more about how to serve video ads on your app, contact your MoPub representative or visit our User Forum .

If you are a demand side platform, advertiser, or video ad networks interested in providing video ads on MoPub Marketplace, contact your Account Director or email for more information.

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