#MeasurementMixer at dmexco 2017

September 29, 2017

Tags: 2017, Industry Perspectives, DSPs, Marketers

Natalie Breitbach
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MoPub, Factual, Grapeshot, and Moat hosted a #MeasurementMixer at dmexco 2017 to discuss why measurement matters for the mobile industry, and what measurement means for mobile marketers today. MoPub's Meridith Miller moderated a thoughtful discussion with panelists Aniq Rahman (President, Moat), John Snyder (CEO, Grapeshot), and Glen Straub (Senior Director, Business Development, Factual).

Check out the video below for insight into measurement in the mobile app ecosystem and more.

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