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MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view

January 28, 2016

Tags: 2016

Elena Elfimova
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Today we’re happy to share the success of one of our valued publisher partners, MeetMe. MeetMe is a highly rated social networking app for iOS and Android that connects users with similar interests from around the world. In order to drive up MeetMe’s revenue, MoPub’s customer service team carefully evaluated MeetMe’s needs and suggested a solution that gives users more time to engage with each ad impression — known as the singleton ad view.

MoPub’s hands-on support was instrumental in helping us switch to the singleton method — since implementing it we’ve streamlined ad operations and simplified product development, while dramatically increasing revenue.”
Nick Hermansader, VP, Ad Ops at MeetMe, Inc.

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