When it comes to achieving particular KPIs, mobile advertisers — with varying needs — are faced with a slew of options to help them optimize towards their goals. As mobile marketers and agencies invest more time and budget into programmatic, one strong contender has emerged: the mobile programmatic exchange. Let’s take a look at what mobile advertisers and agencies should look for and what to consider when partnering with a mobile exchange. For additional insights, be sure to check out part 2.
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About the author: Michael Borgmann, Strategic Partnerships Lead
Michael has been in digital advertising for 10+ years, working first as a marketer himself handling user acquisition, and now using his background to assist mobile marketers directly as a consultant on MoPub's Marketer Program team. Currently, he's focused on helping top mobile apps achieve their marketing goals and making sure that his partners are prepared for future opportunities in the in-app programmatic space. He lives in New York City but is a die hard Chicago Cubs fan. You can find Michael on Twitter at @md_borgmann.