We realize that mobile advertisers and agencies have lots to consider when evaluating programmatic partnerships and seeking education. With that in mind, we’ve put together an overview of questions to ask when evaluating a programmatic exchange. If you missed Part 1, check it out here.
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About the author: Michael Borgmann, Strategic Partnerships Lead
Michael has been in digital advertising for 10+ years, working first as a marketer himself handling user acquisition, and now using his background to assist mobile marketers directly as a consultant on MoPub's Marketer Program team. Currently, he's focused on helping top mobile apps achieve their marketing goals and making sure that his partners are prepared for future opportunities in the in-app programmatic space. He lives in New York City but is a die hard Chicago Cubs fan. You can find Michael on Twitter at @md_borgmann.