What is mobile programmatic? A marketer’s guide
August 24, 2016
Tags: Industry Perspectives, 2016

What is programmatic? For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we’ve created a guide to simplify what programmatic means, why marketers should care, and how to think about mobile programmatic inventory.
The guide includes:
- How programmatic real-time bidding (RTB) works, and a glossary of the players
- Benefits of buying on an RTB exchange
- How brand marketers are thinking about programmatic
- How to think about mobile and mobile in-app inventory
- How targeting, attribution, and viewability work on mobile
Click the image below to check it out below or download here.
Now updated as of 2018!
Contact us
Ready to learn more?
