Mobile Programmatic in Asia-Pacific: The Time is Now

July 27, 2016

Tags: Industry Perspectives, 2016

Alexander Kleinberg
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Mobile programmatic advertising has been relatively slow to develop in the Asia-Pacific (APAC) region — especially compared to the United States, where more than $14.8B mobile ad dollars are expected to be transacted programmatically this year. Many of us focused on mobile marketing in the APAC region have been excitedly awaiting mobile programmatic to really take off and become a significant part of the digital advertising landscape. The good news: the wait is about to be over.

We’ve seen significant growth in both supply and demand in APAC over the past year on the MoPub Marketplace, our mobile programmatic exchange, and mobile programmatic is becoming a part of more and more advertising conversations in this part of the world. In a sense, mobile programmatic has become Asia-Pacific’s worst kept secret — and that’s a good thing. It’s where ad dollars are moving, and the time to embrace it is now for those who want to get ahead of the curve on both the buy-side and the sell-side. In this new whitepaper, we take a look at the trends we saw in the past year and as we’ve moved into 2016.

See below or download the full whitepaper here .

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