The MoPub team is looking forward to meeting many mobile marketers at Postback in Seattle next week. If you’ll be at the conference, mark your calendar for our workshop session hosted by Linda Ouyang discussing what mobile marketers need to know about mobile programmatic, and specifically mobile in-app advertising. Linda will be joined onstage by Uber ’s Bennett Rosenblatt for a fireside chat about programmatic following the presentation. We hope to see you there!
Your Audience is Here: What Savvy Mobile Marketers Need to Know About Programmatic
Mobile programmatic is often misunderstood — but it’s become an increasingly important channel for marketers. In this workshop, we’ll cover what marketers need to know to effectively leverage programmatic, including: finding their target audience on mobile, driving performance through the right ad formats, inventory scale and quality concerns, measuring campaign effectiveness, and what mix of partners is needed to best take advantage of this opportunity.
Thursday, July 21, 10:00-10:45 am, Room B @ Postback