This month, MoPub is celebrating our tenth anniversary! It’s hard to believe it’s been a decade since we were founded, and we’re excited to commemorate this milestone. From our early startup days, to our acquisition by Twitter, to our growth and expansion around the globe — it’s certainly been a lively journey with many clients, partners, and friends to thank along the way. Since the beginning, our mission has been to act as a durable long-term partner that makes mobile in-app work for app publishers, demand-side partners, and advertisers. Today, we’re proud to be a full decade into living that mission, working with innovative leaders in the mobile advertising ecosystem around the world.
Here are some of the ways we're celebrating:
The Next 10
As we think back on the past ten years and look to the future, we’re filled with gratitude. Our clients are a special group; it’s truly an honor to work with so many dedicated, passionate, forward-thinking people across the industry. As part of our anniversary festivities, we’re honoring 10 clients and partners on our Next 10 list. The Next 10 celebrates companies driving forward the future of mobile apps and mobile advertising for the next 10 years (and beyond). Check out who made the list and why — and please know we’d like to thank each and every one of our clients personally if we could.
Games for Change
We’re also excited to commemorate this anniversary by partnering with Games for Change, a nonprofit that empowers game creators and social innovators to drive real-world impact through games and immersive media. MoPub will be sponsoring the Games For Change Student Challenge, a national game-based learning and game design competition that brings together cohorts of teachers, students, and industry gaming professionals. Games for Change will also be added to our #BackFillForGood program in partnership with #TwitterForGood. This program is part of our emerging Twitter for Nonprofits program, a strategy to lift and amplify voices of nonprofits and our community partners around the world. At MoPub, we pride ourselves on working with many of the best mobile gaming app publishers in the world today; this sponsorship helps power the next generation of amazing games and developers.
While there’s a lot to be excited about in our future, we also took a minute to reflect. Below you can see a quick video with some of the top “MoPub moments” in our history that we’re most proud of, and we’d like to invite you to tweet your favorite #MoPubMoment as well.
A milestone anniversary is a great moment to reflect on past success, but we’re most excited about the future. We’re looking forward to the Next 10 — driving forward success in the mobile industry for the coming 10 years and beyond.
About the author: Natalie Breitbach, Lead, Business Marketing
Natalie Breitbach leads MoPub’s business marketing efforts globally. The business marketing team's charter is to drive awareness and inspire consideration for MoPub's solutions through targeted digital, content, and event marketing reaching app developers and publishers, demand-side platforms, mobile marketers, and other MoPub partners. Natalie has over a decade of experience in marketing and digital advertising and is based in New York, NY, where she’s always on the lookout for dogs to pet.