While MoPub may be known best for ad monetization solutions, our mission is to be the reliable foundation for app developers’ deep-rooted growth in the short and long term. We construct solutions that service what we call the “growth engine”, which is made up of three phases: acquire users, earn from them through ads and/or in-app-purchases, and optimize insights to better understand as well as take action on one’s business.Through these efforts we aim to be a total partner (not just ad partner) to businesses, no matter their size, sophistication level, or location.
MoPub is proud to launch today a dedicated destination to better inform and educate partners of any kind: the #ElevateYourGame Education Center.
The #ElevateYourGame Education Center aggregates hundreds of resources and curates them into a select group of items based on what developers want to learn about most as well as their expertise levels. The content comes from existing and new best practices, developer documentation, solution deep dives, case studies, key features, and more. It features original pieces from MoPub as well as collaborations with some of our publisher, network, and measurement partners. The content types range from videos and infographics to blog posts and one-sheets. What you access and when you access it, however, is entirely up to you.
You can first select which tracks of the “growth engine” you would like to learn more about.
Once you select your track, you can then filter down even further based on your knowledge level: beginner, intermediate, or advanced.
After selecting your knowledge level, you’ll see a list of recommended content with links to each item. If your preferred language is Chinese, Korean, or Japanese, you will see specific and localized content for you there.
You’ll notice that some content areas have more resources than others; that’s intentional. We plan to add a lot more as the year progresses, so please be sure to check back.
If you have any questions or feedback on the center, please do reach out either at our Support Center or on Twitter @MoPub. This destination is for you, our mobile publishers and developers, so any and all feedback is welcome.
Enjoy and happy learning!
About the author: Ben Kaplan, Product Marketing Lead
Ben oversees solution go-to-market and commercialization efforts globally, focused on Twitter’s Emerging Business Unit (e.g. MoPub, Cross Install). Before that, Ben led business development in the Americas for MoPub and has over 12 years of experience in the advertising space.