The one year anniversary of MoPub Marketplace, our RTB exchange, is just around the corner. In that year, we’ve connected thousands of publishers and apps with a diverse array of bidders: from desktop DSPs moving into mobile, newer mobile-focused bidders, ad networks to first-party bidders and more. Marketplace processed over twenty billion ad impressions last month. It’s a long way from zero just a year ago!
We believe firmly that the future of buying and selling media in mobile is real-time bidding. In order to make it possible for as many mobile publishers to participate in exchanged traded mobile advertising, we have an important and exciting announcement:
Effective today, MoPub’s ad network management service will be free for unlimited ad impressions.
Previously, you could use MoPub Online for up to 10M ad requests per month. After that, you had to upgrade to MoPub Premier and pay an ad serving fee when we displayed an ad network ad from your configured waterfall. From now on, you’ll only pay an ad serving fee for direct-sold and promotional line items that run ahead of networks. For everything at the network and MoPub Marketplace level and below, there is no ad serving fee!
Why are we doing this? It’s simple: we want every mobile publisher, regardless of size, to be able to participate in mobile real-time bidding and start to move into the new world that we envisioned when we started MoPub. This is a world without buggy network SDKs, rich media fragmentation, app crashes, one star ratings and pain. Programmatic buying and RTB allows you as a publisher to see what ads are being run in your inventory and at what price. And if you don’t like it, you can always block it. It’s an easy way to generate more revenue from your inventory with much less hassle. In fact, some of our largest publishers are generating 40% or more of their revenue through RTB.
This has always been our goal, and it is ultimately the scale of our platform that now allows us to provide ad network management at no cost. We’ve invested a tremendous amount of research and development time into producing a low-cost, scaled infrastructure. This improved and streamlined infrastructure now allows us to pass the savings to you so you can bring all of your traffic to our platform.
As the leader in mobile ad serving and exchange, we are excited to make network mediation free so that every mobile publisher can easily get integrated with the MoPub platform and start monetizing their inventory more transparently through RTB. If you have any questions, please email our business development team at email@example.com or me directly at firstname.lastname@example.org . I’d love to hear from you.