MoPub turns two and raises $12M Series B

September 20, 2012

Tags: 2012

Jim Payne
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This month marks two very important and exciting milestones in the history of MoPub – the second anniversary of MoPub as a company and the close of our latest round of funding, a $12 million Series B. The round is led by Jafco Ventures, with participation from our existing investors Accel Partners and Harrison Metal Capital. It also includes a strategic investment from Iris Capital, a European venture capital group managing the joint venture of Orange and Publicis Groupe. Publicis is a multi-national advertising company that operates key mobile practices including Razorfish, Digitas, VivaKi, Saatchi and others. We’ve been fortunate to work with leading investors in the mobile and advertising technology spaces from the beginning with Accel Partners and Harrison Metal. The addition of Jafco and Iris to the table is no different and offers new expertise and exciting expansion opportunities that we are eager to pursue.

After two years of helping app publishers monetize more effectively and efficiently, I’m proud to say that we’ve been able to make millions in monthly ad revenue for our clients. We’ve come a long way since the inception of MoPub and even last year’s birthday . Now, we serve over 15 billion ad impressions per month, across more than 10,000 apps and 5,000 publishers. MoPub Marketplace , our real-time bidding exchange that we only launched last October is now the largest programmatic buying exchange in the smartphone app economy. Marketplace connects publishers to over forty demand-side platforms, ad networks and first party bidders in a competitive auction environment, together representing hundreds of advertisers. And we have only scratched the surface on what we can do with advertisers and demand partners here, an area where our new Head of Strategy, Paul Gelb , and Janae Redmond will be instrumental in driving forward.

This newest round of funding will enable us to take our technology and team to the next level. It also lets us invest in special projects and initiatives that help the industry develop a better understanding of the challenges and, perhaps more important, the untapped opportunities in how mobile ads are managed today.

We know that spend in the mobile ad space is absolutely exploding and is expected to reach $7.1 billion in 2015. As more and more brands look to reach consumers across a growing array of tablets, smartphones and feature phones, we’re positioned to aggressively expand our presence among agencies and brand advertisers to help them navigate the evolving mobile landscape. In particular, our strategic relationship with Publicis Groupe is designed to accelerate the unlocking of brand spend on mobile apps.

In addition, with Jafco General Partner Jeb Miller joining our Board of Directors and Jafco’s deep reach internationally, we will have the ability to into key international markets such as the United Kingdom, Europe and Asia. Last but not least, we couldn’t have gotten to where we are now without an unwavering emphasis on finding and retaining the best talent across all functions at the company. The Series B enables us to continue hiring the best talent in our San Francisco and New York City offices, and to further innovate on our core ad serving and exchange infrastructure.

A special thanks to our publishers for their constant feedback, support, and commitment to building amazing applications. We couldn’t have done it without you! We’re looking forward to more great things to come this year!

Most importantly, if you want to come and join us, please check out our open jobs page.



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