MoPub welcomes InMobi as its latest Advanced Bidding partner

April 30, 2021

Tags: Publishers, Industry Perspectives, 2021

MoPub’s in-app header bidding solution, Advanced Bidding

As 2021 progresses, MoPub continues to onboard new publishers and network partners to Advanced Bidding. Today, we’re excited to announce the latest addition to the Advanced Bidding network family: InMobi.

Founded in 2007, InMobi has long been a global leader in the mobile and in-app advertising world. InMobi provides end-to-end mobile marketing solutions, including enabling app publishers and developers to monetize their ad inventory through premium demand from some of the biggest brands worldwide.1 The InMobi demand offers another differentiated source from top buyers in the ecosystem.

MoPub has long been a marquee partner for us here at InMobi, and we are excited about this new opportunity. Both our advertiser and publisher partners will benefit immensely from this integration.

Ram (TK) Krishnamurthy, Vice President of Customer Success, InMobi

This brings MoPub to eight total partners (five supported, three beta) participating in our in-app bidding solution. For more information about Advanced Bidding, check out our Advanced Bidding documentation and review this section for specific network instructions. If you’d like to work with one of our beta partners, please reach out to your MoPub account team or visit the support center.

In addition to the network Advanced Bidders, there are also over 130 DSPs live on MoPub Marketplace (including the Twitter Audience Platform).

About the author: Mireia Codina, Mediation Partner Manager

Mireia is MoPub's Mediation Partner Manager. She joined Twitter in 2014, working with mobile and direct response advertisers to grow their businesses. She transitioned to MoPub in 2017 where she is now managing the relationship with our network partners. When she's not thinking about Advanced Bidding, she loves to practice and teach yoga, catch an independent film, or find new vegan recipes. You can find her on Twitter at @codinami.

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