New support for rewarded video ads

September 01, 2015

Tags: Industry Perspectives, Publishers, 2015

Elain Szu
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We’re excited to announce that publishers can now use MoPub to manage their rewarded video ads from our network partners Unity Ads, AdColony, Vungle, and Chartboost.


With the growing focus on ad formats that better match an app’s user experience, rewarded video ads are a natural addition to our solution — and further our vision to provide publishers with the best monetization platform across all ad formats. By giving users the choice to engage with ads that offer an additional in-app reward, rewarded video ads are a great way for publishers to balance their user experience with additional sources of revenue. In addition, rewarded videos are a great way to introduce users to in-app purchases and drive up the value of users.

To benefit from this revenue opportunity, publishers need the ability to work with as many quality advertising sources as possible. That’s why we’ve invested in a mediation solution for rewarded video ads that will help publishers earn revenue from the top ad networks like Unity Ads, AdColony, Chartboost, and Vungle with the same powerful mediation controls they already enjoy for video, fullscreen, and banner ads.

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Working with MoPub means we can work with any ad network we want for rewarded videos because their custom events code is so solid. We’re excited to bring our top mobile games to market with a great incentive for our users to stay engaged in the game!”

– Jonathan Simon, Director of Marketing at Magmic

Publishers like Magmic tell us they choose MoPub for rewarded video mediation because of the following:

  • Streamlined management and set-up: We’ve made it simple to add rewarded video ad units to an app with integration that matches our set up for fullscreen ads. Publishers can benefit from a single platform where they can manage their waterfall across all ad formats.
  • Potential high growth revenue opportunity: The engaging nature of rewarded videos can translate into higher eCPMs than even regular video. Our open-source custom events give publishers the flexibility to add support for any ad network.
  • Guidance from experts: We have an in-house team of experts in rewarded video ads that provide extensive documentation and consultative best practices as soon as you get started.

We will continue developing our rewarded video mediation solution by adding more quality ad networks in the coming weeks.

Investing in rewarded video support is just one of the many ways in which we continue to focus on building a platform for publishers to monetize with ad formats that provide the biggest revenue potential.  We look forward to continuing our focus on ad formats that balance user happiness with a publisher’s business needs.

For more information about using MoPub for rewarded video ads, please contact or create an account to get started.

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