Supporting a diverse community of app publishers: Introducing MoPub’s Inclusive Inventory Program

May 10, 2021

Tags: Publishers, Industry Perspectives, 2021

MoPub’s support for diverse businesses

Twitter is on a journey to be the world’s most diverse and inclusive company. As part of the Twitter family, MoPub is committed to supporting a diverse community of app publishers on our platform — and we’ve also heard a desire from the advertiser community to be more inclusive with their ad spend. 

As part of this commitment, we are inviting apps published by companies who publicly self-identify as one or more of the following...

  • Black-owned (US only)
  • Latinx-owned (US only)
  • Women-owned

…to opt-in to our Inclusive Inventory Program. This will allow interested advertising buyers to discover and support this inclusive set of publishers and developers.

Currently this program includes demand from Google’s Display & Video 360’s Marketplace, and we anticipate adding more buyers as the program grows.

For current MoPub publishers, we encourage you to opt-in as soon as possible if interested so that your inventory can be included in the initial inventory packages shared with MoPub buyers through this program.

You can easily opt in within the MoPub UI in four easy steps:

  1. Click on “account settings”
  2. Click on the “account details” tab
  3. Within the “user information” section, toggle to “opt in” for “Inclusive Inventory Program”
  4. Select from the options within the “Self Identification” field

MoPub and Twitter are proud to support initiatives like this one, and we are committed to continue our push around diversity and inclusion. #UntilWeAllBelong

About the author: Katie Penn, Head of Marketing, MoPub

Katie is an accomplished marketing leader driving platform growth through building world-class brands and teams. She's passionate about global diversity programs and is an active mentor in the TechWomen community, advocating for women around the world in STEM.

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