MoPub is pleased to announce the launch of the Snap Audience Network as a supported mediation partner, making Snapchat advertising demand available to app publishers and developers using the MoPub monetization platform. The MoPub monetization platform was built to provide publishers and developers control over their ad inventory. Many of our customers use multiple ad networks along with the MoPub Marketplace to garner the most competitive price for their ad inventory. MoPub enables publishers to work with many different ad networks of their choice, and we are thrilled that this list now includes Snap Audience Network.
With MoPub, publishers can easily manage their connections with traditional and Advanced Bidding networks, schedule direct sold deals, and access demand from the thousands of advertisers on MoPub Marketplace all in one place; this allows publishers to easily optimize performance. No single demand source fills 100% of the time, so it’s important to integrate multiple demand sources to maximize revenue opportunity.
Thanks to the Snap Audience Network, publishers get access to Snapchat’s industry leading ad formats, such as Snap Ads. These are fullscreen video ads in interstitials or rewarded format that are optimized towards installs or conversions. Snapchat reaches more than 90% of the highly coveted 13 to 24-year-old demographic, and more than 75% of the 13 to 34-year old demographic, in the US*, both of which their marketing partners frequently target with high quality, customized campaigns. With our newly announced partnership, MoPub publishers now have the ability to access these high quality creatives and advertising demand.
"We are thrilled to partner with MoPub, a longtime mediation leader. This milestone for the Snap Audience Network introduces a new opportunity for MoPub publishers to better monetize their Gen Z & Millennials audience with our fullscreen video ads and rewarded units. We're excited to bring the Snap Audience Network to more publishers who are looking for a true alternative in the space."
- Ali Rana, Director Revenue & Product Partnerships, Snap Inc.
For publishers interested in using Snap Audience Network on MoPub, our certified adapter for the Snap Audience Network provides an easy way to integrate. To get started, visit our Mediation Integration Tool. If you have any questions, please contact your account teams or visit MoPub Support Center.
*Snap, Inc Q3 2020 Earnings