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SundayToz reaps the rewards of MoPub’s full-stack platform

January 06, 2020

Tags: 2020, Publishers

SundayToz is a social and mobile gaming developer based in Korea, known for casual puzzle games. Originally operating on an in-app purchase (IAP) only model, SundayToz chose to add in-app advertising (IAA) to their business model. Looking to increase return on investment, SundayToz made the switch to MoPub’s full-platform solution and experienced positive results. 

Challenges:

Before switching to MoPub, SundayToz was looking to increase access to diversified demand and lower volatility in revenue. They also faced general in-app advertising challenges including:

  • Decrease in eCPM/performance despite changes to their waterfall setup.
  • Dependency on certain networks that ultimately received a majority of impressions, which caused a large fluctuation in revenue based solely on the condition and performance of those certain networks. 

Results:

  • Revenue (ARPDAU) increase 
  • Positive experience with MoPub’s diversified demand offering

After changing their mediation platform to MoPub, SundayToz experienced revenue growth and improved access to diversified demand. 

Interested in exploring how MoPub can help you grow your app business? Get in touch — we’d love to hear from you.

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