Here at MoPub , we like to provide our publishers with the tools to serve their advertisers’ needs. Recently, we’ve noticed a big increase in demand for video advertising in apps. And just like in the desktop display world, these video ads tend to come at high CPMs and can offer users a more engaging experience.
Because of that, we’ve partnered with VDopia to provide video ad serving in MoPub . Right now we support both their VDO and native video tags, both of which are capable of showing auto-play or click to play video.
We’ve already had strong success with multiple campaigns for major movies. For example, Miniclip , an online and mobile games publisher with over 65m monthly unique users, ran a campaign for a recent DVD release in their Pocket Sailor game.
What resulted was an immersive high quality video ad with a leave behind page that the user could interact with.
You can find detailed instructions for trafficking video ads in MoPub here.