Sticky Hands increases ARPDAU by 15% with Advanced Bidding

Founded in 2016 by Minwoo Kim, Sticky Hands Inc. is a small but mighty Korea-based game studio that specializes in developing engaging Solitaire mobile games and has released hits such as Solitaire FarmVillage, Age of Solitaire, and Solitaire Cooking Tower.

 

 

TOP APP:
Solitaire Farm Village

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FOUNDED

2016

FAMOUS APPS

Age of Solitaire
Solitaire Cooking Tower

WEBSITE

FOUNDED
2016

COMPANY SIZE
9

FAMOUS APPS
Age of Solitaire
Solitaire Cooking Tower

With their majority of the revenue driven by in-app advertising (IAA), Sticky Hands needs a robust monetization platform that can help ensure this mission-critical operation runs without a hitch. Thanks to MoPub’s consultative client services, powerful analytics and insights, and Advanced Bidding, they have been able to improve their average revenue per daily active user (ARPDAU), reduce ad ops cost, and give the team the freedom to focus more on game development.

Challenge

Having launched several games with another large well-known monetization platform, Sticky Hands was not satisfied with the results. The young team was also not getting the consultative guidance needed to grow and scale the business. The small team was not able to keep up with the constant waterfall optimizations and eCPM adjustments. They needed a partner that could help their business grow sustainably.

Solution and results

Sticky Hands decided to monetize its portfolio of apps with MoPub. After running extensive A/B tests, they eventually implemented Advanced Bidding across all of their games, which enables ad networks to compete in a unified auction against 130+ DSPs from MoPub Marketplace. According to Sticky Hands, since going live with MoPub and Advanced Bidding, they have been able to reduce the cost of ads operation and increase their overall profitability. They’ve also seen up to a 15% increase in ARPDAU1 since partnering with MoPub.

“We strongly believe that MoPub’s Advanced Bidding is the ideal solution for any size company that is looking to increase ad revenue, but especially so for smaller, resource-strapped companies like ours. Together with the consultative support from the MoPub client services and powerful analytics, we were able to achieve immediate improvements to our top and bottom-line. We are excited that the partnership with MoPub has fostered an environment that allows our small team to get back to doing what we love - building games.”

Jisun Choi, Director, Sticky Hands

 

 

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