Success Stories
Triwin boosts ARPDAU by 17% and increases operational efficiency with Advanced Bidding
Founded in 2018 by Edwin Xu, Wayne Qin, and Enrique Zhang, China-based app publisher Triwin is an up-and-coming mobile game company that has published hits such as Gold Fortune Casino and Tycoon Casino, totalling over 10 millions downloads to date.
TOP APP:
Tycoon Casino™
FOUNDED
2018
COMPANY SIZE
70
FAMOUS APPS
Tycoon Casino
Gold Fortune Casino
Cash Dozer
WEBSITE
FOUNDED
2018
COMPANY SIZE
70
FAMOUS APPS
Tycoon Casino
Gold Fortune Casino
Cash Doze
WEBSITE
www.triwingames.com
Triwin monetizes its games with a combination of in-app purchases (IAP) and in-app advertising (IAA). Thanks in part to MoPub’s flexible and transparent monetization platform and Advanced Bidding, which enables ad networks (such as AdColony, Facebook Audience Network, Tapjoy, and Verizon) to compete in a unified auction against 130+ DSPs from MoPub Marketplace, they have been able to improve their ad performance, enhance operational efficiency, and allow the team to focus on A/B testing gameplay mechanics and developing new hits.
Challenge
Having launched several games on another monetization platform, the team quickly realized that they needed an open platform that offers monetization flexibility in order to continue to scale. They also recognized that traditional waterfall mediation, which relies on historical eCPM, was leaving money on the table. It was also resource-intensive, leaving the team constantly playing catch-up.
Solution and results
Triwin decided to monetize its portfolio of apps with MoPub and eventually implemented Advanced Bidding with Facebook Audience Network as a bidder in Tycoon Casino. Since going live with MoPub and Advanced Bidding, the Triwin team has spent significantly less time on waterfall management and optimization, reducing their ad operational time by 40%.1 They’ve also seen a 17% increase in average revenue per daily active user (ARPDAU)2 since partnering with MoPub.
“With MoPub Advanced Bidding, we saw a higher than expected improvement in ARPDAU. We are also able to spend much less time optimizing the waterfall to maximize our ad revenue; allowing us greater freedom in testing other ad networks and fine-tuning our gameplay, offering our players a better experience. We believe in-app bidding will become the norm going forward and are excited to get the rest of our games onboard very soon.”
Wayne Qin, CMO, Triwin
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