Recognized for their chart-topping hits such as Sky Roller and Nerf Epic Pranks, Paris-based app publisher Homa Games is a leading mobile entertainment company with over 30 games to its name.
The company was founded in 2018 by Olivier Le Bas and Daniel Nathan; in addition to developing their own games, the Homa Games team also partners with more than 200 app studios worldwide.
Homa Games leverages a combination of in-app purchases and advertising to monetize its portfolio of games. Thanks in part to MoPub’s hands-on client services, unique demand from Twitter, and Advanced Bidding (which counts Facebook Audience Network, Mintegral, and Verizon, among others, as bidding partners), they have been able to increase their average revenue per daily active user (ARPDAU), save time, and get back to the business of creating great games.
Homa Games needs to ensure that mobile app monetization is optimized in order to fund innovation; they also need to make their monetization effort as efficient as possible so the team can focus on game development. Witnessing the benefits of in-app bidding from his peers, Daniel Nathan, CEO of Homa Games, was interested in joining the app bidding movement, in which ad networks are enabled to bid in real-time alongside demand-side platforms (DSPs).
Solution and results
Homa Games started working with the MoPub monetization platform in the summer of 2019 on some of their early games. Soon, they realized the power of the platform and in October 2019, selected MoPub as their platform of choice for all of their existing games and future releases, including their next big-bet: Sky Roller.