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#ElevateYourGame: The engine for driving short-term and long-term growth

MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. MoPub's app monetization platform maximizes your revenue by enabling a true unified auction amongst all of your demand sources: ad networks; demand-side platforms (DSPs); and direct sold deals or cross-promotions.
This August, MoPub is partnering with Gamesforum to host a four-part webinar series covering steps you need to take to succeed in app monetization. In the webinars, you can #ElevateYourGame by learning the most hands-on knowledge and experience from the top players in the industry.



Step 1: Acquire

Original air date: August 5th, 2020

Tips and tricks for UA across different buying strategies and exploring platforms beyond Facebook and Google.


Julia Martin, Strategic Partnerships, MoPub
Daniel Lopez, Director of Quant Marketing, EA
Jenny Taran, Head of Growth, Call of Duty Mobile, Activision
Faith Price, Head of UA, DoubleDown Interactive


Step 2: Retain

Original air date: August 12th, 2020

How to maximize user usage and return users, while incorporating in-app purchases and ads to drive revenue.


Alison Deverian, Business Development, MoPub
Noelia Lopez, Ad Monetization Manager, Tilting Point
Terry Koh, Head of Ad Monetization, Kabam
Albert Martinez, Director of Product & LiveOps, Square Enix


Step 3: Earn

Original air date: August 19th, 2020

How to maximize revenue. What decisions lead to quick success and scale? 


Boram Ku, Head of Korea, MoPub
Taehun Kim, UA Team Lead, Netmarble
Kerim Figanioğlu, Game Designer, Ruby Games Studio


Step 4: Reinvest

Original air date: August 26th, 2020

Understand what (and how much) performance information is critical to make business decisions and inform future acquisition.


Kim Bolsoni, Publisher Account Director, MoPub
Josh Hartwell, CEO, Mobile Deluxe

Enric Pedro, Head of Social Gaming, Zitro Games
Elizabeth Lauer-Lopez, Director of Product Advocacy, Singular