#ElevateYourGame: The engine for driving short-term and long-term growth

MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. MoPub's app monetization platform maximizes your revenue by enabling a true unified auction amongst all of your demand sources: ad networks; demand-side platforms (DSPs); and direct sold deals or cross-promotions.
This August, MoPub is partnering with Gamesforum to host a four-part webinar series covering steps you need to take to succeed in app monetization. In the webinars, you can #ElevateYourGame by learning the most hands-on knowledge and experience from the top players in the industry.

 

 

Step 1: Acquire

Original air date: August 5th, 2020

Tips and tricks for UA across different buying strategies and exploring platforms beyond Facebook and Google.

Speakers:

Julia Martin, Strategic Partnerships, MoPub
Daniel Lopez, Director of Quant Marketing, EA
Jenny Taran, Head of Growth, Call of Duty Mobile, Activision
Faith Price, Head of UA, DoubleDown Interactive

 

Step 2: Retain

Original air date: August 12th, 2020

How to maximize user usage and return users, while incorporating in-app purchases and ads to drive revenue.

Speakers:

Alison Deverian, Business Development, MoPub
Noelia Lopez, Ad Monetization Manager, Tilting Point
Terry Koh, Head of Ad Monetization, Kabam
Albert Martinez, Director of Product & LiveOps, Square Enix

 

Step 3: Earn

Original air date: August 19th, 2020

How to maximize revenue. What decisions lead to quick success and scale? 

Speakers:

Boram Ku, Head of Korea, MoPub
Taehun Kim, UA Team Lead, Netmarble
Kerim Figanioğlu, Game Designer, Ruby Games Studio

 

Step 4: Reinvest

Original air date: August 26th, 2020

Understand what (and how much) performance information is critical to make business decisions and inform future acquisition.

Speakers:

Kim Bolsoni, Publisher Account Director, MoPub
Josh Hartwell, CEO, Mobile Deluxe

Enric Pedro, Head of Social Gaming, Zitro Games
Elizabeth Lauer-Lopez, Director of Product Advocacy, Singular