Mobile video on MoPub offers a scalable, measurable, and high performing opportunity for brands looking to extend their video strategies. The in-app video format is fullscreen, sound-on, auto-play, and integrated into the user experience, which means users are likely to be more engaged.
MoPub video inventory is 98% measurable, 79% viewable, and sees completion rates upwards of 93%.*
*IAS Q4 2019 Snapshot, MoPub vs. benchmarks