
Buy with confidence on MoPub’s Open Measurement-certified platform

Buy with confidence on MoPub’s Open Measurement-certified platform
MoPub leverages the IAB Tech Lab’s Open Measurement SDK (OM SDK) to bring transparency to our advertisers in the mobile app world. The OM SDK facilitates third party standardized viewability and verification measurement for ads served on mobile app publisher supply.
Certifications:

Independent integration verifications:




"MoPub sets a high bar for quality, and we are excited to be able to extend the scale of IAS measurement across more of MoPub’s high-performing supply"
Jim Egan, Vice President at Integral Ad Science

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