Your iOS or Android mobile device may provide a “Limit Ad Tracking” or “Opt out of interest-based advertising” setting. When you have opted out using this setting on a device, MoPub will not use information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. MoPub requires its advertising customers to honor opt-out preferences expressed using these controls.
You can find the setting for your mobile device by following the directions below.
iOS 7 or Higher
Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting
Go to your Settings >Select General > Select About > Select Advertising > Enable the “Limit Ads Tracking” setting
More information about the iOS setting can be found here.
For Android devices with OS 2.2 and up and Google Play Services version 4.0 and up:
Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”
If you’ve turned on Limit Ad Tracking on your iOS device or the Opt out of interest-based ads on your Android device, you can restore interest-based ads by turning the settings off.
When you opt out, you may still see the same number of ads from MoPub on your mobile device; however, these ads may be less relevant because they won’t be based on your interests. MoPub may continue to serve you ads based on other non-personal information, such as ads related to the content of the application you are using.
Updated: December 2018