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MoPub Acquire: 
Invest in dynamic
user acquisition.

MoPub Acquire: 
Invest in dynamic
user acquisition.

 

 

 

 

 

 

 

 

The best of dynamic creative testing meets real-time UA buying with MoPub Acquire.

 

The best of dynamic creative testing meets real-time UA buying with MoPub Acquire.

MoPub Acquire helps mobile advertisers deliver personalized, interactive experiences to highly targeted audiences through its demand-side platform (DSP) capabilities. The custom-built, data-optimized, creative services and performance-based bidder make MoPub Acquire the secret weapon for top-grossing apps and well-known advertisers, both gaming and non-gaming. MoPub Acquire programmatically buys across multiple exchanges, including the MoPub Marketplace, to deliver impactful results.

Let’s #ElevateYourGame together.

Reach users across the entire mobile ecosystem:

Increase app downloads, in-app purchases, and ad revenues by reaching mobile audiences across multiple exchanges, including to the MoPub Marketplace.

The insights you need, all in one place:

Dedicated advertising dashboard provides data-visualized access to campaign, app, and multiple KPI performance insights. You also have the option to pull performance data into your own systems via the API.

Creative services:

Leverage our professional gaming and video editors to produce engaging interactive ads and other programmatic ad formats for you, including optimization and iterations.

Reach users across the entire mobile ecosystem:

The insights you need, all in one place:

Creative services:

Increase app downloads, in-app purchases, and ad revenues by reaching mobile audiences across multiple exchanges, including to the MoPub Marketplace.

Dedicated advertising dashboard provides data-visualized access to campaign, app, and multiple KPI performance insights. You also have the option to pull performance data into your own systems via the API.

Leverage our professional gaming and video editors to produce engaging interactive ads and other programmatic ad formats for you, including optimization and iterations.

Overall, the CPI for playables created by MoPub Acquire's creative team is
 

50%+

 
lower compared to the CPI for client-provided playables*

*Source: Internal data - CPI (weighted average) was calculated by dividing the total costs of all campaigns with more than 100 impressions between January-June 2021 by the total number of installs across these campaigns.

Overall, the CPI for playables created by MoPub Acquire's creative team is
 

50%+

 
lower compared to the CPI for client-provided playables*

*Source: Internal data - CPI (weighted average) was calculated by dividing the total costs of all campaigns with more than 100 impressions
between January-June 2021 by the total number of installs across these campaigns.

Get in touch with the MoPub team

Get in touch with the MoPub team


 


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Why choose
MoPub Acquire?

MoPub Acquire helps app publishers succeed in the complex app advertising ecosystem.

Why choose
MoPub Acquire?

MoPub Acquire helps app publishers succeed in the complex app advertising ecosystem.

1

1


Interactive, results-driven creative:

Our optimization process and mobile DSP platform allows us to test virtually limitless combinations of your creative, so the tech does the work. You can build, run, and scale — programmatically.

2

2


Audience-targeted personalization:

We find and actively engage the right users, then serve them an ad that is uniquely tailored for them.

3

3


Transparency:

Access your user interaction benchmarks to see what people think at each point in your ad — plus our dynamic dashboard and your account manager are available to guide you.

Interactive, results-driven creative:

Audience-targeted personalization:

Transparency:

Our optimization process and mobile DSP platform allows us to test virtually limitless combinations of your creative, so the tech does the work. You can build, run, and scale — programmatically.

We find and actively engage the right users, then serve them an ad that is uniquely tailored for them.

Access your user interaction benchmarks to see what people think at each point in your ad — plus our dynamic dashboard and your account manager are available to guide you.

How our algorithmic and machine learning can help reach customer KPIs.

How our algorithmic and machine learning can help reach customer KPIs.

Exploration:

Reach predictive-model for installation prediction; exploration to find installers; use this as bid pricing model once a stable volume of installs are achieved.

Unique predictions:

Reach predictive-model for a good post install event that happens within the first 24 hours of install.

Exploration:

Reach predictive-model for installation prediction; exploration to find installers; use this as bid pricing model once a stable volume of installs are achieved.

Unique predictions:

Reach predictive-model for a good post install event that happens within the first 24 hours of install.

Interested in learning more or getting started?

Interested in learning more or getting started?