Advanced Bidding: In-app header bidding reimagined

Innovation in monetization
Building upon our years of expertise in mobile-first mediation and real-time bidding, Advanced Bidding is the complete reimagination of header bidding for the mobile app environment. It's designed to help publishers more efficiently monetize their inventory by replacing the traditional ad waterfall with simultaneous real-time bidding (RTB) from ad networks and DSPs.
Our unique position as the ad platform of choice for app publishers, and as a leading in-app RTB exchange with over 130 demand sources, gives us the distinctive ability to run a true unified auction and accelerate the adoption of app bidding at scale.
Does it work? Our Advanced Bidding whitepaper details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. It includes best practices for testing methdology and results seen by leading mobile app publishers Uken Games and Publishers Clearing House.
You can also learn more in our case study with GSN Games, who saw a 13% increase in ARPDAU when testing Advanced Bidding.
Hear from leading app publishers
Why MoPub for in-app header bidding?
Learn more about how Advanced Bidding drives results for publishers around the world
All popular ad formats are supported






Bidding Network Partners
(More to be added)





Ready to get started?
Advanced Bidding is now available to all full-platform publishers. Check out this quick start guide to get started on monetizing with Facebook Audience Network via Advanced Bidding in 5 easy steps.
If you would like to include any other network bidders, please let us know as approval from the network is required.

Ready to get started?
Advanced Bidding is now available to all full-platform publishers. Check out this quick start guide to get started on monetizing with Facebook Audience Network via Advanced Bidding in 5 easy steps.
If you would like to include any other network bidders, please let us know as approval from the network is required.

Resources & Articles
Ready to learn more?
