Advanced Bidding: In-app header bidding reimagined

 Advanced Bidding: In-app header bidding reimagined

Monetization Innovation: MoPub's In-App Bidding Solution, Advanced Bidding


Building upon our years of expertise in mobile-first mediation and real-time bidding, Advanced Bidding is the complete reimagination of header bidding for the mobile app environment. It's designed to help publishers more efficiently monetize their inventory by replacing the traditional ad waterfall with simultaneous real-time bidding (RTB) from ad networks and DSPs.

Our unique position as the ad platform of choice for app publishers and as a leading in-app RTB exchange with over 130 demand sources gives us the distinctive ability to run a true unified auction and accelerate the adoption of app bidding at scale.

Does it work? Our Advanced Bidding whitepaper details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. It includes best practices for testing methdology and results seen by leading mobile app publishers Uken Games and Publishers Clearing House.

You can also learn more in our case study with GSN Games, who saw a 13% increase in ARPDAU when testing Advanced Bidding.

What's in it for Publishers and Buyers?

  • Publishers
  • Buyers
  • Drives up yield by increasing competition for the impression
  • Increases auction efficiency by moving from historical pricing to real-time pricing
  • Improves operational efficiency by simplifying the ad management setup
  • Reduces latency from cascading down the waterfall
  • Improves inventory access for real-time buyers
  • Levels playing field by moving from historical to real-time pricing
  • Increases auction efficiency by improving pricing transparency
  • Helps advertisers to achieve campaign objectives and improve performance

Hear from leading app publishers
 

Why MoPub for in-app header bidding?

Learn more about how Advanced Bidding drives results for publishers around the world

All popular ad formats are supported

Rewarded
Video
Native
Playable
Banner
Fullscreen

Current bidding partners

(and more)

Ad Colony
Pangle
Facebook Audience Network
Tapjoy
inmobi
Verizon Media
Pangle
Vungle

Bidding partners coming soon

Fyber
Ogury
 

Ready to get started?

Advanced Bidding is now available to all full-platform publishers. Check out this quick start guide to get started on monetizing with Facebook Audience Network via Advanced Bidding in 5 easy steps.

If you would like to include any other network bidders, please let us know as approval from the network is required.

advanced bidding banner
 

Ready to get started?

Advanced Bidding is now available to all full-platform publishers. Check out this quick start guide to get started on monetizing with Facebook Audience Network via Advanced Bidding in 5 easy steps.

If you would like to include any other network bidders, please let us know as approval from the network is required.

advanced bidding mobile image

Resources & Articles



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