Innovation in monetization

Building upon our years of expertise in mobile-first mediation and real-time bidding, Advanced Bidding is the complete reimagination of header bidding for the mobile app environment. It's designed to help publishers more efficiently monetize their inventory by replacing the traditional ad waterfall with simultaneous real-time bidding (RTB) from ad networks and DSPs.

Our unique position as the ad platform of choice for app publishers, and as a leading in-app RTB exchange with over 130 demand sources, gives us the distinctive ability to run a true unified auction and accelerate the adoption of app bidding at scale.

Does it work? Our Advanced Bidding whitepaper details MoPub’s approach to running A/B tests designed to uncover the impact of Advanced Bidding compared to a traditional waterfall-based mediation approach. It includes best practices for testing methdology and results seen by leading mobile app publishers Uken Games and Publishers Clearing House.

You can also learn more in our case study with GSN Games, who saw a 13% increase in ARPDAU when testing Advanced Bidding.