ElevateYourGame app publisher education

App publisher education


App publishers, are you ready to take your monetization, user acquisition, and optimization to the next level? Whether you're just starting out or already have years of expertise, MoPub has put together the resources you need to build a durable business and power both short-term and long-term growth. Today's digital ecosystem is more chaotic than ever, but we believe it's time for app publishers to thrive, not just survive — it's time to #ElevateYourGame. The links below give you access to the latest materials to help you earn, acquire, and optimize.

MoPub growth engine

There's a formula to durable growth, and at MoPub we call it the growth engine.

To grow a winning app business, you need to:

  • Earn: Monetize your app, through in-app ads, in-app purchases, or a combination of the two.
  • Acquire: Acquire new users for your app, in the most efficient and cost-effective ways possible.
  • Optimize: Use actionable insights and key data points to efficiently use your earnings to power future user acquisition (UA) efforts.

Below, you'll find the information you need to grow your business in each of these three areas.


Ready to get started? We've created content tracks for each phase of the growth engine. There are beginner, intermediate, and advanced levels for each section. Click below to start exploring.

I’m ready to:

Get in touch

Contact us today to get in touch with our publisher team, or sign up for our newsletter to receive the latest product updates and monetization tips.