MoPub and The Trade Desk recently partnered with Digiday to create a series of micro-reports. Goal: help advertisers understand how to take advantage of the mobile in-app opportunity.
Fill out the form below for access to all three reports.
Channeling the power of in-app for brand performance: Viewability, reach and scale
Why consumers spend more time on their mobile devices than watching TV
Mobile in-app viewability and in-app measurement benchmarks
Three tips on making the most of the in-app environment via audience targeting by tapping into passions, video formats and gaming
In-app audiences: Gamers, videos ads and successful campaigns
Why mobile gaming demographics are surprisingly diverse
Why gamers, advertisers and publishers prefer rewarded video ad experiences
Why in-app ads beat mobile web ads in viewability and brand safety
How in-app ad measurement has caught up to the mobile web
Understanding consumer shopping habits
Consumers’ in-app shopping habits during the pandemic
The impact of changing customer journeys on the holiday season
Pointers and advice on reaching holiday shoppers before, during and after the holidays
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