In this webinar, product experts from Tenjin and MoPub discuss the evolution of ad revenue data reporting and the role impression-level revenue data plays in informing important monetization strategy decisions. This webinar is available on demand.
Matthaus Krzykowski, Platform Director, Tenjin
David Gregson, Senior Product Manager, MoPub
Mobile app publishers will learn:
- What impression-level revenue data is and how it can be used by innovative hyper-casual gaming publishers
- The 3 levels of ad revenue data reporting
- Why impression-level revenue data is necessary to give publishers accurate user ads lifetime value (LTV)
- How to leverage impression-level revenue data for popular use cases, such as determining the optimal number of ads to show per user